The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.
Topic: Search engine optimization
May 22 Google update was big, despite Google’s being mum about it; Wednesday’s daily brief
Core web vitals ranking tidbits and less data in Search Console
Google removing generic rich results filter from Search Console performance report
Google says this is because it now breakouts most rich result types in their own search appearance filters.
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
Google Search Console performance report gains practice problems
You can now track your performance for your practice problem rich results.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
Video: Mike McPeak on search marketing in low tech environments
We also spoke about learning SEO on the job, hiring an agency, and dealing with low volume keywords.
5 ways videos can help businesses generate more revenue
Grab your audience’s attention and keep them engaged with your brand.
Google I/O announcements, what you need to know; Friday’s daily brief
Plus new Google Ads smart bidding features.
Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Plus, how to improve your brand’s Instagram presence
Google video structured data with Clip markup and Seek markup
Here are some new methods to make your videos stand out in Google Search.
MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief
Plus, updated phrase match will roll out to all languages in July
Google page experience update will come to desktop pages
We will have time to prepare but overall, do not expect this update to be too drastic.
Link building programs get no links 1/3 of the time; Tuesday’s daily brief
Plus, new updates to social -- undo tweets and post to Insta from a browser
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
And don't miss Search Engine Land’s updated PPC guide
How Storage Asset Management succeeds with a focus on reviews and social media
SAM relies heavily on customer reviews, managed through Reputation
Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief
Also an unconfirmed, Google algorithm update, local search features and video SEO.
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
Some new local search changes you should be aware of; Wednesday’s daily brief
Also, Google updated its event structured data report in Search Console.
AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief
Plus, the “human experience marketer” behind the search marketer
Google events enhancement report updated to show more errors
You may see an increase in the number of errors in this Search Console report as a result of the reporting change.
You can now submit HTML directly to Bing via API, surpassing BingBot; Monday’s daily brief
Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)
Video: Justin Abrams on SEO customer success
We also spoke about human experience marketing and the adaptation of technology.
Google search rankings algorithm check-in; Friday’s daily brief
Local Service Ads Google bug, speeding up images and the value of our old internet companies.
8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief
Also read Search Engine Land’s guide to SEO: Content and search engine success factors
Your eleventh-hour SEO intel on Google’s Core Web Vital metrics
With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more important to business success.
Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief
Plus, nearly half of TikTok users have purchased something they saw on the platform
No more Shopping Ads for digital books; Tuesday’s daily brief
Plus, here’s your guide to auditing for Core Web Vitals
Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief
Plus, check out our new Google Search Console guide
Case study: More content is not always better for ranking in Google
Content is king in SEO, but it's critical that it's the right type of content for your target audience and the SERP landscape for each client.
SEOs, stop wasting time and focus on what really matters; Friday’s daily brief
Also, Google released its webspam report for 2020 and the new Google Ads API
You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
Google updates in-SERP travel planning tools as well
Google webspam report: 60% increase in spam detection
The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.
Skyrocket your rankings with a head-to-toe website audit
On average, each crawled web page has at least one critical error—make sure to fix yours
Google lets you report an indexing issue
US users can now communicate to Google if you have indexing issues that you cannot figure out.
Apple’s App Tracking Transparency is live; Wednesday’s daily brief
And, at what point does “disruption” become permanent change?
Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief
Plus, how to adjust your expectations and campaigns for iOS 14
‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief
Plus, Facebook announces new tools for Business Suite Manager
Google officially dropped Q&A on Google in search results
The Google Question Hub is not affected by this and will remain active according to Google.
How to gain value from broken backlinks
A guide to reaping the benefits of broken backlinks — both yours and your competitors’.