Video: Richard Nazarewicz, Technical SEO Manager at the Wall Street Journal
From the old Alta Vista days to doing SEO at the Wall Street Journal - we covered it all.
Topic: Search engine optimization
Google tries to answer publishers questions on visibility concerns in Google News
Applying to be in Google News has been turned off for years, causing confusion to new publishers.
Yet another automation feature rolling out in Google Ads; Friday’s daily brief
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.
Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief
Search Console changed how you debug some AMP URLs.
Google Posts for verified knowledge panels are going away
On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.
Google adds direct apply markup and new editorial guidelines for job postings
The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn't add any value to the job posting.
The July core update is “effectively complete”; Tuesday’s daily brief
And, how search professionals can help fight against misinformation in their communities.
Google Search Console links AMP debugging to AMP page experience guide
Google made changes to how to debug some AMP URLs within Search Console.
Google July 2021 core update is finished rolling out
After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th.
The Search Engine Land mentorships have been announced; Monday’s daily brief
Plus, on the hunt for something new in 2021? New job opps in search
Search Engine Land mentorship program partnerships announced
The mentorship program includes three PPC and three SEO mentorship matches.
Google now does soft 404 detection by device type
This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed.
Why brands should care about inclusion in marketing; Friday’s daily brief
Plus, Merchant Center guidelines change in August -- for the advertiser's benefit
Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.
Why it’s important to educate your friends and family about search; Thursday’s daily brief
Plus, data from Google’s July core update and Microsoft Advertising’s new Multimedia Ads.
Google’s July 2021 core update rolled out quickly; here is what the data providers saw
While the June core update took a while to start rolling out, the July core update hit hard and fast.
Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief
Also, Google talks about search rankings and spam prevention.
Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief
Plus, Pinterest bans all weight loss ads
Google on how it ranks search results and prevents obvious spam
Don't focus on one or two specific signals, make your site is better overall says Google.
Another one… another algo update, that is; Friday’s daily brief
Plus, more unskippable YouTube ads
Google July 2021 core update rolling out now
This update is the second part of the June 2021 core update.
So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday’s daily brief
And, 51% of local marketers say their business will hire more SEO staff this year.
Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
It can take hours to weeks for new content to be indexed, says Google
Quality is one of the more important aspects of getting Google to index and rank your pages quickly.
Google’s help guide on redirects and Google Search updated
This document has been updated to show you how various forms of redirects impact your site's performance in Google Search.
Why did Google release all these updates together?; Tuesday’s daily brief
And, the search community mourns the loss of Russ Jones.
Is it time to completely rethink your keyword management process?
How many keywords are you managing right now, for how many clients?
Part two of Google Search spam update on June 28 rolling out
This update impacts both web and image results and is a global update.
What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
Announcing the Search Engine Land Mentorship Program for SEO and PPC
Applications will be open today and close July 2. The program will run August - October 2021.
Google publishes SEO guide to HTTP status codes, network issues and DNS errors
The official guide to how these server related issues or responses impact your Google Search performance.
Google Search notice warns searchers when results are new and possibly unreliable
The warning indicates when Google knows when its search results may not show the best quality.
Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
Core Web Vitals: Google is not backing down in the fight against the slow web
Core Web Vitals fixes and industry-specific benchmarks
Google Search releases spam update on June 23
If you notice ranking changes today, it might be related to Google's spam fighting efforts.
Google rankings, quality and relevancy; Wednesday’s daily brief
Also, non-AMP content now in top stories carousel.
Google is pushing hard to make it easier to create ads; Tuesday’s daily brief
Plus, Shopify site owners can finally edit their robots.txt files.
Google top stories carousel now showing non-AMP listings
Are you noticing your non-AMP pages showing up in this spot now?