How to plan SEO content that actually ranks
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar.
Topic: Search engine optimization
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
There are new requirements to appear in Google Podcasts recommendations
The new requirements do not affect visibility in Google or Google Podcasts search results.
Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief
Plus, structured data testing tool changes.
Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief
And, how to maintain organic performance when merging multiple websites.
Google adds author URL property to uniquely identify authors of articles
Google added a new recommended author.url property to the article structured data documentation.
It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief
Plus, Facebook bans researchers looking into political ads
If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science
How to win in Google’s E-A-T
In this webinar, you'll understand the drivers of Topical Authority and how to improve on them.
MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief
And, it looks like the Cleveland Guardians forgot one very important detail
Google drops safe browsing as a page experience ranking signal
Google updated the page experience report in Search Console.
Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
Do you follow the Google guidelines?; Wednesday’s daily brief
Also, Target impression share in Microsoft Advertising grows.
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Target impression share bidding, other August changes now available in Microsoft Ads
Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.
Google’s back-to-school shopping tips for local merchants; Monday’s daily brief
And, should advertisers or platforms bear the burden of digital service taxes?
Google math solver guidelines require accuracy
Google has added a number of technical and content quality guidelines to math solver markup.
Did Google admit it uses click data for search? Not really.; Friday’s daily brief
And, you’re no longer allowed more than one ClaimReview element per page.
Google now limits one ClaimReview element per page
Previously, Google's guidelines allowed for multiple Fact Checks per page but that has changed.
Google’s universal search results bid for placement and may be influenced by clicks
In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.
The Google link spam update is rolling out; Wednesday’s daily brief
And, the review stars are back in Google Search results.
How to prove SEO ROI and overall business impact
Explain what success means and how to achieve it.
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
Google review snippets bug seems resolved
Google seems to have fixed the bug where review snippets were not displaying in Google Search.
Google Search link spam update rolling out now
A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly.
The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday’s daily brief
Plus, how to optimize for Bing search
Google fixing two search bugs; review snippets and soft 404 detection
These bugs lead to some pages being removed from the Google search results or the stars being removed from the Google search results.
Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief
Plus, how long does your site need to keep redirects?
These 4 local SEO tips will help you improve your Google ranking
In this webinar, learn how to rank higher with ratings and reviews that build trust in your brand.
Google now shows why it ranked a specific search result
Google now list several of the factors it used to rank a result in the about this result section.
Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
Google will pass permanent signals with a redirect after a year
If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL.
Change is what search marketers expect; Wednesday’s daily brief
Plus, AMP labels are gone and Google Ads releases three-strikes policy.
The SEO agency KPIs dashboard: a way to unlock growth
Having accurate real-time metrics for immediate action will keep you in control.
Google categorizes what organic search traffic drops look like
This is the first time Google illustrated what different types of traffic drops look like.
Would you have pursued a four-year degree in PPC or SEO?; Tuesday’s daily brief
And, the Marketoonist provides some perspective on what consumers really care about.
Google drops AMP label in mobile search results
After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results - it is now gone.
Google Search Console performance report adds Math Solvers as search appearance filter
You can now see how your Math Solvers markup is doing using Google Search Console Performance reports.
Google officially launches SeekToAction for key moments for videos in search
Previously announced at Google I/O, SeekToAction markup is now out of beta.
Google News inclusion is automated, sorry publishers; Monday’s daily brief
Plus, Google introduces Mobile Web Certification for partners