Let’s get things straight with the Google page experience update; Friday’s daily brief
Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.
Topic: Search engine optimization
Google product reviews update is done rolling out
Google did say while it is fully rolled out, the caveat is there may be "some edge case lingering."
Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief
Plus, Microsoft Advertising announces new products and features
The Google product reviews update was big, just not big for everyone; Wednesday’s daily brief
And, no, tCPA and tROAS aren’t going away.
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
And why you should use social media as a key component of your negotiation research
Google product reviews algorithm update was big but not like a core update, say data providers
Here is a roundup of the impact of Google's most recent algorithm update that touched down on April 8, 2021.
Google postpones page experience update rollout
The page experience update will now gradually rollout in mid-June and won't be fully live until the end of August.
Google Search Console adds Page Experience report and filters for Search Performance report
These new reports give us more information to prepare for the new timeline for the page experience update rollout.
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief
Plus, the local SEO problem of 1-star, no-comment reviews
The Google product reviews update was a big one; Friday’s daily brief
Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.
Tips from the pros at SMX Create; Wednesday’s daily brief
Plus, competitors and regulators are sounding off on FLoC.
Is it time to switch to a new SEO tool?
The biggest factors that influence the decision to purchase a new SEO tool.
Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief
Plus, how inclusion leads to diversity in marketing
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Video: Fay Friedman on duplicate content, featured snippets & people also ask
In part one we spoke about e-commerce SEO vs property management SEO and here is part two.
Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief
Also a bit on Google vs SEOs; the adversarial/evolutionary relationship.
Google Search Console performance report image impression change
Google changed how it counts impressions for image search in the performance reporting, you may notice a drop in impressions.
Google announces product reviews algorithm update
Google has released a new quality algorithm update that promotes outstanding product reviews.
Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief
Plus, Google updates Merchant Center product data specifications
Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
Google Search Console adds regular expression support and more data filtering to Performance reports
More ways to slice and dice your organic search data in Google Search Console.
5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive.
Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief
Plus, Facebook leaks 500 million users' data
Yelp introduces a searchable Asian-owned business profile attribute
In February, Yelp searches for Asian-owned businesses were up 130% YoY.
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Video: Fay Friedman on e-commerce SEO vs property management SEO
We also spoke about common issues found in many SEO audits.
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.
What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief
Don't miss the updated information from Google on the core web vitals and page experience update.
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief
Plus, Neeva is in beta testing and Twitter's rumored community page feature.
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for advertisers.
Google expands its core web vitals and page experience update FAQs
Google explained it "will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar."
The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief
Plus, Facebook ads reach grew by 30% worldwide during the pandemic
The 5 latest Google Ads features and how to make the most of them
A guide to testing the latest Google Ads features and let them work for you.
Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
Plus, Microsoft proposes feature to submit URLs directly from WordPress
The big Google zero click debate; who is right?; Friday’s daily brief
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls.
Google Search Console users experience crawl stats report data issue
Between March 10th and March 23rd there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug.
FLoC testing hits a snag in Europe; Wednesday’s daily brief
And, which is more difficult for brands, being authentic or conveying authenticity?
Changes are afoot, and this time they’re going in the right direction; Tuesday’s daily brief
Plus, register for SMX Create