Topic: Search engine optimization

EU: Google Antitrust Concessions “Unacceptable” As Second Study Condemns “Rival Links”

European Union competition commissioner Joaquin Almunia announced Friday in a Spanish radio interview that Google’s second round of concessions in its current antitrust settlement proposal were “unacceptable.” The main obstacle to settlement is still Google’s treatment of competitors and its “own content” in “vertical search” results. Almunia was directly involved in negotiating the original settlement proposal […]

SearchCap: The Day In Search, December 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Latest Transparency Report Shows Rise In Content Removal Requests From Russia & Turkey Google announced today it has released its eighth Transparency Report since 2010 when the search engine began […]

Google Denies A Major Update On December 17th

Yesterday, most of the Google search results tracking tools showed major changes in rankings within Google’s search results; but, during my analysis of webmaster communication within the discussion forums and social space, I saw very little discussion around changes in rankings at Google. Then, Google’s Matt Cutts implied there was no update on Twitter saying […]

SearchCap: The Day In Search, December 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Does What Google Can’t: Provides Bitcoin Exchange Rates How much is one US dollar in UK pounds? Google will give you a direct answer to that and many other currencies […]

Google Launches Improved URL Removal Tool For Third-Party Content

Google has released an improved URL removal tool that the company says was specifically designed to improve the ability to remove third-party content from its search engine. John Mueller, a Google Webmaster Trends Analyst, announced the change on the Google Webmaster Central blog. Google’s long had this tool, so what’s new? We checked with Google directly and were […]

SearchCap: The Day In Search, December 17, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Retailers Spending Record Levels On Paid Search In 2013 Holiday Season An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and […]

Retailers Spending Record Levels On Paid Search In 2013 Holiday Season

An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 […]

Bing Dresses Up For Christmas

Bing has added a new set of decorations to their search results for the holidays. If you search for [christmas] at Bing, you will see a new wintery top area that counts down to Christmas day, lets you swap out different snowmen and also sends you to the Santa Tracker. Here is a picture of […]

SEO

Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013

Google has published its top ten global trending searches of  2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year’s top global searches: It’s perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former […]

SearchCap: The Day In Search, December 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content Bing posted their 2013 highlights on the Bing Search Blog, summarizing some key statistics they wanted to […]

62% Of Marketers Say Local Search Is Getting Harder

During the recent InsideLocal webinar series, I’ve had the chance to gather the opinions and feelings of the hundreds of search agencies, consultants, “in-bound” marketers and business owners who logged in to listen. We ran a number of on-the-spot surveys (or polls) during each webinar, which helped to complement the expert views provided by our […]

SearchCap: The Day In Search, December 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Bing Ads Solution Center at Search Engine Land We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in […]

Sponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals

Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of three “rival links” to competitors in search results did little to drive traffic to competitors’ websites. In September Google presented a […]

SearchCap: The Day In Search, December 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Christmas & Kwanzaa Decorations Are Live For 2013 A few weeks ago, Google added their Hanukkah decorations, but now that Christmas and Kwanzaa are just around the corner, Google has […]

SEO

Survey: Majority Use Mobile Search, Find It “Harder Than PC”

In the cross-platform, post-PC era, the big question the search industry faces is whether and how PC search behaviors are extending into mobile. The short answer is they are. Google has sponsored research that shows majorities of smartphone owners use search engines (74 percent). Yet mobile search, even voice-enabled search, is an awkward version of its […]

SearchCap: The Day In Search, December 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one […]

SearchCap: The Day In Search, December 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers […]

Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft

Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter — 31% — came from its search deal with Microsoft, according to a Bloomberg report. That’s far higher than the “more than 10%” figure Yahoo previously acknowledged, making it seem even more difficult for the company […]

Bizible Adds Google AdWords ROI Reporting For Salesforce

Bizible, a marketing analytics app for Salesforce.com, has launched a feature to enable Google AdWords cost data to be imported and tied to actual revenue posted in Salesforce. The AdWords ROI Dashboard enables revenue tracking against keywords, ads, ad groups and campaigns. The AdWords ROI Dasbboard was released generally last week. The company says beta […]

PPC

Majestic Search Explorer Now Displays Ranking Factors

In October, Majestic SEO decided to launch their own alpha search engine named Search Explorer. Today, Dixon Jones from Majestic, announced an added feature to the search engine that the SEO community might like. The feature shows you why the search tool ranked the results as they did. Dixon explain that not only will Search […]

SearchCap: The Day In Search, December 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: Link Spamming Google For A Specific Time Period? Then Mass Disavow Those Links. In a recent video released by Matt Cutts, Google’s head of search spam, Matt answered […]

Following Android Refresh, Bing Intros New iPad Experience

Last week, Bing refreshed its Android app. Today, Bing announced an upgrade of its app for the iPad. The primary driver of the redesign was iOS 7 and the aesthetics of the new Bing app are intended to match the new Apple OS. One of the most promoted new features, as on the Android app, […]

SearchCap: The Day In Search, December 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Busts Yet Another Link Network: Anglo Rank Google’s head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another “private link network” – this one is […]

Google Busts Yet Another Link Network: Anglo Rank

Google’s head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another “private link network” – this one is named Anglo Rank. Matt’s tweet was pretty direct, he wrote: “There are absolutely NO footprints linking the websites together” Oh, Anglo Rank. That is a quote directly from Anglo Rank’s marketing material, […]

Google Officially Testing Images In Web Search Results Snippets

Google has confirmed they are running a user interface in the search results to show images within the web search snippets. Reader, Samuel Edwards from Tenthwave Digital sent us a screen shot of this unusual Google search results test. A Google spokesperson confirmed this is indeed one of Google’s many tests. Here is a picture […]

Google Expands In-Depth Articles

Google had updated the in-depth articles feature they launched back in August 2013. The new additions, as they announced on Google+, adds more ways to see more in-depth articles within the search results. Google added a link under the main block of in-depth articles to “More in-depth articles.” Clicking on that link will show an […]

Google Toolbar PageRank Lives On With The First Update In Over 10 Months

Google has updated the Toolbar PageRank values this morning, despite Google’s Matt Cutts implying the update would not happen again within 2013. The SEO community, discussion forums and social media outlets are lighting up with the news that Google has actually updated the Toolbar PageRank values. Why? (1) The SEO industry always lights up when […]

SearchCap: The Day In Search, December 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to […]