SearchCap: The Day In Search, December 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content
  Bing posted their 2013 highlights on the Bing Search Blog, summarizing some key statistics they wanted to share with everyone. They did it as an infographic, I wonder what Google would think about that? Here is the infographic stats in bullet format followed by the infographic. Bing.com home page views equals the number of people […]
• Google’s Matt Cutts: 25-30% Of The Web’s Content Is Duplicate Content & That’s Okay
  Matt Cutts, Google’s head of search spam, posted a video today about duplicate content and the repercussions of it within Google’s search results. Matt said that somewhere between 25% to 30% of the content on the web is duplicative. Of all the web pages and content across the internet, over one-quarter of it is repetitive […]
• Microsoft Photosynth Creator Agüera y Arcas Joining Google
  Last night, the NY Times reported that the man primarily responsible for Microsoft’s Photosyth product, Blaise Agüera y Arcas, is joining Google. Agüera y Arcas is not simply an engineer or technician, he offers a rare combination of technical expertise, design and product vision. Agüera y Arcas joined Microsoft when his 2003 startup, Seadragon, was acquired by Microsoft Research […]
• 62% Of Marketers Say Local Search Is Getting Harder
  During the recent InsideLocal webinar series, I’ve had the chance to gather the opinions and feelings of the hundreds of search agencies, consultants, “in-bound” marketers and business owners who logged in to listen. We ran a number of on-the-spot surveys (or polls) during each webinar, which helped to complement the expert views provided by our […]
• Google Squashes Backlinks.com, Another Link Network Outed By Google’s Matt Cutts
  Matt Cutts, Google’s head of search spam, announced on Twitter that Google has gone after another link network, this one is named Backlinks.com. Like with Anglo Rank, the link network Google outed the week prior, Matt Cutts took a line from their marketing material and then said “Au contraire!” This is the way Matt Cutts […]
• Default Campaign Settings In AdWords — The Good, The Bad & The Ugly
  Fellow SEM experts, how many times has this happened to you? A newbie joins your company (or a company with which your SEM agency is working) and is convinced that he is an SEM master. He’s read a few SEM books, attended a conference or two, and gone through the AdWords tutorials, after all. It’s […]
• Best Rates For SMX West End Saturday – Register Now, Save $300
  Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before rates increase this Saturday. Build your own program by selecting from any of the 60 tactic-rich sessions including: Long-term SEO: How To Win For Years, Not Days Pro-level Tips For Succeeding At Retargeting Capturing The […]
• Canada’s Competition Bureau Escalates Google Antitrust Investigation
  Canada’s Competition Bureau (CCB) has indicated that it will proceed with a formal antitrust investigation against Google. The CCB had been engaged in a preliminary inquiry. A new CCB court filing requests a range of documents that will potentially show, according to the CCB, Google’s alleged abuse of market power and anti-competitive behavior in Canada. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Study: iOS Remains Less Fragmented Than Android
• Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10
• Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]
• Yahoo Expands Programmatic Capabilities With New DSP Partnerships
• Twitter Expands Promoted Accounts Into User Timelines On Mobile
• New Bing Ads Solution Center At Search Engine Land
• Best Rates For SMX West End Saturday – Register Now, Save $300
• Maximizing Marketing Data: Turning Immediacy Into Impact
• Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader
• Using Google Analytics To Measure Content Marketing
• Looking Back: Facebook, Twitter & Instagram’s 2013 Year In Review
• Buick’s “Get Off The Phone” Ad Has Comedy Duo Rhett & Link Urging People To Get #InTheMoment

Search News From Around The Web:

Industry

• The Golden Era Of Spam Comments Has Ended, The Awl
• 100 cases settled in Google rankings scam action, The Drum
• Can’t Sleep; Caught in The Loop, Rand’s Blog
• Marin Software and BlueKai Partner to Bring Audience Data to Search Advertising, Marin Software

Local & Maps

• Are Google Business Photos a Trust Factor for Your Local Rankings?, LocalVisibilitySystem.com

Link Building

• Alternatives to Google’s Pagerank, Vertical Measures
• An Eight-Step Plan to Get PR-Driven Links, moz.com
• Rel=”Nofollow”: Summing up What We Know, internetmarketingninjas.com
• The Ratio of Majestic SEO’s Citation to Trust Flow as an Indicator of Profile Quality, Majestic SEO Blog

Searching

• The Best Things Bing Does Better Than Google, lifehacker.com
• Yahoo! tests “Also try” box, All Google Testing

SEO

• SEO Strategies for People that Hate SEO, Search Engine Guide
• The 5 SEO Mistakes that Hurt Small Businesses, Search Engine Journal
• Bing already recognizes new gTLDs (Google doesn’t), DomainIncite
• Fact Checking SEO Truthiness, SEO Book
• From Old School to New School: SEO in Transition, Search Engine Watch
• Google’s John Mueller: Stop Worrying About Quantity Over Quality, Search Engine Roundtable
• How to Bulk Redirect Complicated URLs, Luna Metrics
• Naver Optimization: 5 Best Practices, Search Engine Watch
• What were the most significant developments for SEO in 2013?, Econsultancy

SEM / Paid Search

• Bing Ads Extreme Makeover: Four Worst Ad Copy Practices To Avoid, Bing Ads Blog
• Google Tests AdWords Searcher Polls: Is This Ad Useful?, Search Engine Roundtable