Topic: Search engine optimization

Bing Webmaster Tools Adds Site Move Tool

Bing announced a new feature for Bing Webmaster Tools – the ability to inform Bing of a site move. The new Bing Site Move Tool allows you to not just move from one domain to another domain but also from within a site; URLs to URLs. Moving From Within The Same Domain Name If you […]

SearchCap: The Day In Search, March 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda Update 25 Seems To Have Hit There are many webmasters and SEOs believing right now that Google has released an update to their Panda algorithm late yesterday. We’ve reached […]

Google Panda Update 25 Seems To Have Hit

There are many webmasters and SEOs believing right now that Google has released an update to their Panda algorithm late yesterday. We’ve reached out to Google to confirm or deny the Panda update, as we’ve done 24 times previously; but this time, Google told us they are unlikely to confirm future Panda updates since Panda […]

Google Sends BBC News A Manual Link Penalty Notification

Google has sent the world’s largest broadcast news organization, BBC News, an unnatural link notification last Saturday. The Search Engine Roundtable reports Nick, a BBC News representative, posted in the Google Help Forums about the notification. Nick was seeking advice from Google or SEOs on how he may find those unnatural links so the BBC […]

SearchCap: The Day In Search, March 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Why Local Retailers Should Be Using Open Graph Markup Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates The Top Large Search Marketing Agencies. As […]

SEO

Live Blog Recap: SMX West 2013 Day Three

SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the final day of the show and presentations. There is an extra for workshops, but those workshops will likely not be lived blogged. Deadeye Keyword Research: Advanced Tips For Choosing The Right KWs from #SMX, AIM Clear […]

Google, Bing Both Gain Market Share In February [comScore]

Core search activity was down in February overall, but both Google’s and Bing’s share of search activity in the U.S. were up during the month. According to comScore’s February U.S. search engine rankings, Google’s market share rose from 67 percent in January to 67.5 percent in February. Bing’s also rose month-over-month, from 16.5 percent to […]

SearchCap: The Day In Search, March 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Makes Campaign & Ad Group Targeting Improvements In its February release, Bing Ads made changes to how ad group and campaign targets relate to each other. Prior to the […]

Live Blog Recap: SMX West 2013 Day Two

Day two of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There is one more day of SMX West still to go. Facebook Q&A Keynote: Danny Sullivan Interviews FB’s VP of Global Marketing Solutions Grady Burnett, AIM Clear Blog From Authorship to Authority: […]

SearchCap: The Day In Search, March 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network […]

Google Launches Help Center For Hacked Sites

Google has just launched a help center for hacked sites, complete with step-by-step instructions and videos that outline each part of the process. The videos feature Maile Ohye, Developer Programs Tech Lead at Google (and her Googler colleagues), who told me “we wanted to connect our capability to detect and alert site owners of their hacked […]

The Art & Science Of Storytelling As Told By Journalists

As SEO becomes more about good content and outreach becomes more about relationship building, the gap between link building and journalism continues to shrink. Where once I cursed my journalist background (because of the lack of job opportunities it brought me), I now adore it because it’s taught me how to tell great stories. Storytelling […]

SEO

Live Blog Recap: SMX West 2013 Day One

Day one of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There are two more days of SMX West still to go. You can also watch the last session named “Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Organic Search” […]

SearchCap: The Day In Search, March 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Work With Four Common SEO Leadership Styles I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to […]

“Better Than Google” Claims: Why Doesn’t Anyone Believe Them?

Microsoft continues to run online its Pepsi-Challenge style ads “Bing It On,” in which a majority of users prefer Bing in a “blind comparison test” with Google. Despite the commercials and despite Microsoft reporting that after extensive testing users preferred Bing 2:1, people generally express skepticism. People simply don’t buy the campaign. Another recent study […]

Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW

The growth of mobile search is like seeing a second child grow up. SEO isn’t bull. The knowledge graph, speech recognition and natural language are search’s biggest challenges. And, he really, really likes Star Trek. That’s just some of what the head of Google’s search efforts, Amit Singhal, shared when talking at SXSW today. Singhal is […]

Bad Merchant? Google May Drop Your Rankings Later This Year

Had a bad experience purchasing from an online merchant? Google says it wants to protect searchers from that, and it may crackdown later this year with changes intended to prevent bad merchants from ranking well. The news came during the “How to Rank Better in Google & Bing” session that I moderated yesterday at the […]

SearchCap: The Day In Search, March 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Drilling Into Top Conversion Paths For Valuable Insights Getting the whole story from your analytics is always a work in progress. Not only do we need to look at user behaviors […]

SearchCap: The Day In Search, March 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Updates Newsfeed, No Impact On Graph Search (Today) We’ve covered this morning’s changes and enhancements to Facebook Newsfeed over at Marketing Land: Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” […]

SEO

Blind Study Finds YP Local Results Beat Google, Bing, Yahoo

A “blind” study commissioned by directory publisher and local ad network YP, performed by Crowdflower, found that YP’s local search results were better overall than those of search engines. This was measured as a function of user satisfaction rating. Thousands of queries were compared over a year-long period. I can hear the skepticism: “It’s sponsored […]

The Search Engine We REALLY Want To See Google (Or Microsoft) Build

When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on […]

Did Google Just Penalize Another Link Network? SAPE Links

Unconfirmed reports are surfacing throughout the SEO community that Google has penalized yet another link network. The rumors within the industry are that the link network targeted by Google is named SAPE links. Webmasters who have used the SAPE link network are reporting that their sites have taken hard penalties within Google, resulting in a […]

SearchCap: The Day In Search, March 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Mobile Search: Top Tweets, Autocomplete & Web Browser Twitter announced search upgrades to the Twitter mobile app. The upgrades include an improved relevancy engine for top tweets, improved auto-completion […]

SearchCap: The Day In Search, March 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links A new Google patent was awarded today named Systems and methods for detecting hidden text and hidden links. The […]

Web Spam Archive Tool Saves Google’s Live Spam For More Than Just Recent Results

One of the more interesting aspects of Google’s recently released “How Search Works” interactive infographic were the live examples of spam that were recently removed. The features allows users to see live spam that was recently removed (once they clicked through the disclaimer that offensive material may be included.) Just 4 days later our own RustyBrick (the […]

SEO

Flush With New Cash, Structured Data Engine FindTheBest Ready To Make Its Move

It was unclear what to call FindTheBest when it first launched roughly two years ago: “anti-search engine,” “decision engine” or “comparison engine.” Today, it may not matter. The company just raised $11 million and has 22 million monthly users. (The site has raised $17 million to date.) CEO (and former DoubleClick founder) Kevin O’Connor sees […]

SearchCap: The Day In Search, March 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10 and Save The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. […]