SearchCap: The Day In Search, March 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Twitter Improves Mobile Search: Top Tweets, Autocomplete & Web Browser
  Twitter announced search upgrades to the Twitter mobile app. The upgrades include an improved relevancy engine for top tweets, improved auto-completion for search and an easier web browser for results. Top Tweets In Search Results Some searches within the mobile Twitter interface may separate out top Tweets from the rest of the results. To see […]
• Microsoft’s ViralSearch: Search Engine For Measuring Tweets & Viral Content
  VentureBeat reports Microsoft announced a new research project named ViralSearch. ViralSearch lets you search & navigate cascades of people passing content on social media and distinguish between things that are not just popular but also become viral in a sense that they are being passed from one person to the next over many generations. ViralSearch […]
• Why You Should Give Some Of Your PPC Spend To A Conversion Optimizer
  You may find the subject of this column a bit self-serving, since I am a conversion optimizer. Well, it is. But, I hope to provide some basic math that will support my claims. If you’re spending money on a pay-per-click campaign or spending someone else’s money on a pay-per-click campaign, you should give some of […]
• Keys To Making The Most Out Of Search Data
  Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact, if search data can be used to forecast flu outbreaks, then I think we should consider the use cases beyond just an SEM campaign. There are various search entities where data […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade
• One-Upped: Google Improves Profiles & Pages In Wake Of Facebook’s News Feed Announcement
• EU Imposes €561 Million ($731 Million) Fine On Microsoft — With Google In Mind
• For Social Media Viewing, Twitter Is Live TV; Facebook Is DVR
• When Subscribers Stop Opening Emails
• Report: Filterable, Content Specific Feeds Coming To The Facebook News Feed Tomorrow
• Twitter Likes Promoted Tweet Results, Pushes Brand Surveys Out of Beta

Search News From Around The Web:

Business Issues

• Google-Apple Valuation Gap Widest Since 2005 on Ads, Bloomberg
• Revving up the innovation engine, ycorpblog.com

Local Search & Maps

• Celebrating Google Play’s first birthday, Official Google Blog
• Google’s Mobile Apps, Software, and Devices, WordStream
• Now you can check in at supersonic speed – just tap and hold!, Foursquare Blog

Link Building

• Announcing Fresh Web Explorer, SEOmoz
• Creating Content For Links Earning, Search Engine Journal
• Why Link Building Isn’t a Cookie-Cutter Process, Search Engine Journal

Searching

• A new History view from Bing, LiveSide
• Finding Hidden Side Effects, With Web Search Data, New York Times
• Google Scholar Blocks University By Accident, Search Engine Roundtable

SEM Industry

• Bing Webmaster Tools is on the Road, Bing Blogs
• Google NYC Welcome Video By Googlers, Search Engine Roundtable
• SMX West 2013! Liveblog Schedule and Where We’ll Be, BruceClay.com
• The Evolution of Roger, SEOmoz

SEO & SEM

• Can an SEO be a Good SEO Without Using Tools?, State of Search
• Google Problems? 3 Checks in 3 Minutes, internetmarketingninjas.com
• Is Paying for SEO Tools Worth It?, State of Search
• Should I use pushState to update my URLs instead of #! to manage Ajax navigation?, YouTube
• Taming the Savage Penguin, Search Engine Journal
• The State of SEO: The Experts Weigh In- Part II, SEO.com
• The Value of Lower Search Volume, Search Engine Watch
• Where to Start When Considering Managing SEO: In-House, Balanced, Agency, Search Engine Watch

Video, Music & Image Search

• Exclusive: Apple’s Cook, music mogul Iovine discuss new music service, Yahoo! News