SearchCap: The Day In Search, March 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates
  Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel, The Search Police. Significant Penguin Update Matt said that there will be a large Penguin update in 2013 that he thinks will be one of […]
• It’s Official: Google Settles “WiSpy” Case For $7 Million
  As reported last week Google has formally settled the so-called “WiSpy” case with 30 US state Attorneys General for $7 million. The agreement also contains some other non-monetary provisions that are, frankly, more meaningful. The investigation began in 2010 concerning unauthorized collection of private emails and other “payload” data by Google Street View vehicles. The […]
• Google Launches Help Center For Hacked Sites
  Google has just launched a help center for hacked sites, complete with step-by-step instructions and videos that outline each part of the process. The videos feature Maile Ohye, Developer Programs Tech Lead at Google (and her Googler colleagues), who told me “we wanted to connect our capability to detect and alert site owners of their hacked […]
• Facebook: No Plans For An External Search Engine
  At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing Solutions for Facebook, Grady said Facebook has no plans or intentions on launching an external search engine to compete with Google or Microsoft Bing. Grady Burnett explained that Facebook is focused on improving search from within Facebook through Graph Search. Facebook […]
• SMX Advanced Registration Open
  Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes […]
• The Art & Science Of Storytelling As Told By Journalists
  As SEO becomes more about good content and outreach becomes more about relationship building, the gap between link building and journalism continues to shrink. Where once I cursed my journalist background (because of the lack of job opportunities it brought me), I now adore it because it’s taught me how to tell great stories. Storytelling […]
• 3 Out Of 4 Top 100 Global Brands On Google+, YouTube Use At 85%
  Google+ is poised for major growth with 3 out of 4 top 100 brands on the network. With 85% adoption, YouTube is a hit among marketers. Together, Google+ and YouTube make Google a search and social media powerhouse. Since Google + was launched in June 2011, there have been a number of articles, opinions, surveys […]
• Live Blog Recap: SMX West 2013 Day One
  Day one of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There are two more days of SMX West still to go. You can also watch the last session named “Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Organic Search” […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook News Feed Algorithm Update Weather Reports?
• SMX Live Blog: Grady Burnett, Facebook Marketing VP Keynote
• Report: Google Now Coming To PC Experience
• SMX Advanced Registration Open
• How Users Can Get Access To Pinterest Analytics For A Website
• Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable
• What Makes A Great Infographic? 8 Experts Weigh In
• iOS Version & CTR: Old Is Gold!
• Pinterest Reportedly Set To Announce Business Analytics Product

Search News From Around The Web:

Applications & Portal Features

• Google On Security: ‘We spend a lot of time worrying about it’, thenextweb.com

Business Issues

• Google admits WebM infringes H.264 patents, Marco.org
• Russia to investigate Google over private email spying – report, RT News
• Yahoo’s Mayer gets internal flak for more rigorous hiring, Reuters

Local Search & Maps

• Find Your Way Indoors With Google Maps for Android, Official Google Australia Blog

Link Building

• Are You Building Links For SEO Or For Traffic? How To Kill 2 Birds With 1 Stone, Search Engine People
• Graceful Degradation to Prospect for Widget Foot Prints, tlcseo.com
• What Makes a Great Infographic?, Vertical Measures
• Why internal linking is vital for publishers, Econsultancy

Paid Search

• Google Benefits as Priceline Outspends Expedia on Web Ads, Bloomberg

Searching

• How Google is Generating Query Refinements the Orion Way, SEO By The Sea

SEM Industry

• Google Adds Levels To AdWords Help Forums, Search Engine Roundtable

SEO & SEM

• Guaranteed SEO Results Don’t Exist, SEO Aware
• Balancing Short-term Authority Gains with a Long-term Content Vision, distilled
• Determining and Maintaining Pay Per Click Strategies, PPC Chat Streamcap
• Google Needs Proof Your Business is “Good” or Rank Will Tumble Down, internetmarketingninjas.com
• How is a Google AdWords Cost Per Click (CPC) Actually Calculated?, Renegade Search
• Reports, Negative keywords and more in AdWords scripts, Google Ads Developer Blog
• Revenge of the User Friendly Web Site, Cre8PC
• Technical Tips To Avoid A Duplicate Content Penalty, koozai.com
• The Guide to US Census Data for Local SEO, SEOmoz
• The State of SEO: The Experts Weigh In – Part III, SEO.com

Video, Music & Image Search

• Love bigger, bolder images? Love the new Bing image results pages, The Bing UK blog