SearchCap: The Day In Search, March 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Work With Four Common SEO Leadership Styles I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to […]
Barry Schwartz on March 11, 2013 at 5:00 pm | Reading time: 7 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- How To Work With Four Common SEO Leadership Styles
I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to other companies. After eight years in the business, I’m convinced that the success of search for an in-house person hinges on their ability to work within a leader’s approach to search. This is […] - Only 29% Of Consumers Regularly Use Mobile Devices To Find Local Businesses
The staggering growth in smartphone and iPad/tablet usage is changing the way consumers behave. Having these powerful devices glued to our hands 18 hours a day changes how we manage our lives, stay in touch with friends and consume media. It also affects how we find and engage with businesses and services, and no more […] - Enhanced Campaigns: Google’s Grand Unification Theory
Early last century, Albert Einstein turned the world of established physics upside down when he introduced his theories of special and general relativity. Newton’s Laws, which had successfully driven the work of physicists for hundreds of years, were usurped by Einstein’s new theories. At the heart of Einstein’s FIELD theories, which describe space-time, was his […] - “Better Than Google” Claims: Why Doesn’t Anyone Believe Them?
Microsoft continues to run online its Pepsi-Challenge style ads “Bing It On,” in which a majority of users prefer Bing in a “blind comparison test” with Google. Despite the commercials and despite Microsoft reporting that after extensive testing users preferred Bing 2:1, people generally express skepticism. People simply don’t buy the campaign. Another recent study […] - Google Experimenting With Search-History “Topics” In Google Now Cards
Google Operating System reports on a potentially new feature for Google Now (Android 4.1 and higher). None of us here could duplicate it. As described, it clusters users’ search histories into topics that can easily be searched again (see image below “explore more”). I’ve noticed versions of this on my Android devices in the past. […] - Google’s Douglas Adams Logo Answers The Meaning Of Life: 42
For many, the Google Doodle, the interactive Google Logo, is just a fun representation of what Adam Douglas contributed to the world with his Hitchhikers Guide trilogy. You can play with the Google logo to unlock messages from his writings. But, toward the end of the logo, Google sneaks in one deeper Easter Egg. Here […] - Google Wins Lawsuit Over Monetizing Your Name With Ads
Google has won a lawsuit filed by Wisconsin woman, Beverly Stayart, over Google Instant suggestions leading to a search result set that had ads. Beverly Stayart claimed Google suggested a search query phrase for the term [Bev Stayart levitra]. When you landed on that page of search results, Google would show search ads for Levitra […] - Google On Bing Attack Ads: “Others Should Focus On Building Good Products”
Google has largely ignored Bing’s Scroogled campaign, the one attacking it over the pay-for-play change to Google Shoppping & Gmail privacy. But today, Google search chief Amit Singhal pushed back a bit, saying Bing perhaps should focus on making better products rather than attacking Google. Speaking at the SXSW conference, when taking a question posed via […] - Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW
The growth of mobile search is like seeing a second child grow up. SEO isn’t bull. The knowledge graph, speech recognition and natural language are search’s biggest challenges. And, he really, really likes Star Trek. That’s just some of what the head of Google’s search efforts, Amit Singhal, shared when talking at SXSW today. Singhal is […] - “Trulia Suggests” Search Results Without Searching
One of the very interesting things going on in search is the phenomenon of “predictive search” or personalized recommendations based on a range of user data inputs (i.e., behavior, context, etc). Effectively, these are search results produced without entering a query into a search box. Much of what is happening in mobile and Google Now is […] - Bad Merchant? Google May Drop Your Rankings Later This Year
Had a bad experience purchasing from an online merchant? Google says it wants to protect searchers from that, and it may crackdown later this year with changes intended to prevent bad merchants from ranking well. The news came during the “How to Rank Better in Google & Bing” session that I moderated yesterday at the […] - Report: Google To Settle “WiSpy” Investigation With Attorneys General For Measly $7 Million
According to AllThingsD, Google is about to settle the so-called “WiSpy” investigation with 30 US state Attorneys Generals. Google will admit no wrongdoing and pay $7 million according to the report. The article says the settlement will be announced next week. In early 2012, the US Federal Communications Commission (FCC) concluded its own WiSpy investigation with no finding of […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Why Not Work From Home? “We Have The Technology,” Says WordPress’ Mullenweg
- WordPress Founder Matt Mullenweg At SXSW: Blogging Still Booming
- Google Analytics Intros New Access Controls
- Facebook Highlights Your Hobbies With New Enhancements To Reading, Fitness & Entertainment Actions
- Is Social Content Curation The Next “Better” Thing?
- Foes Line Up Against Amazon’s Domain Desires [Report]
- Second Screen “Big Deal” But Not Yet Integrated: TMZ’s Levin Talks TV Meets Internet At SXSW
Search News From Around The Web:
Applications & Portal Features
- Google brings iOS Gmail app’s interface to the mobile web and Gmail Offline, engadget.com
- More Ways to Experience Bing Desktop, Bing Search Blog
Business Issues
- Alibaba Names Insider Jonathan Lu As New CEO, Replacing Founder Jack Ma, TechCrunch
- CEO Dennis Crowley on Foursquare’s Biggest Mistake, All Things D
- Google might open up certain top-level domains to the public, CNET
- How people might misuse Google Glass, Telegraph
Local Search & Maps
- Foursquare Replacing Check-in Data With Data From APIs, Crowley Indicates, socialtimes.com
- How Do Consumers Find a B & B?, localu.org
Link Building
- It Worked! How I Got a Google Link Penalty Lifted, Search Engine People
Paid Search
- AdWords Scripting, ppcchat.co
Searching
- Google Search App for Android Tests New Colors, Google Operating System
SEM Industry
- Announcing Our New Director of SEO: Aaron Friedman!, www.kahenadigital.com
SEO & SEM
- 5 Unexpected Keyword Research Sources, Search Engine Journal
- A Google Update Underway? Maybe…, Search Engine Roundtable
- Advanced Back-to-Basics: Account Structure 101, PPC Hero
- Different SEO Strokes For Different Folks: Ecommerce And Franchise, Search Marketing Standard
- Fueling discoverability and engagement with Google+, Inside AdWords
- Google Penalty Warnings – Sorting the Penguin’s From the Chick’s, Site Visibility
- How to Use Schema Markup for Local SEO, Search Engine Journal
- If You Don’t Care About Structured Data, You Suck at SEO, PPC Associates Blog
- SEO & Content Marketing: Two Sides of the Same Coin, Search Engine Watch
- SEO Brand Marketing – Looking Beyond Keywords, State of Search
- So You Want A “Strategic” SEO Partner, RKG Blog
- Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2, PPC Hero
- Testing: Moving Our Industry Forward, SEOmoz
- The Developer’s Guide To Optimizing A WordPress Site, SEO.com
Video, Music & Image Search
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