Topic: Search engine optimization

SearchCap: The Day In Search, February 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] Core search activity was up pretty substantially in January, and Google’s US market share returned to the 67 […]

Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse

Google Flu Trends has been a critical tool for many trying to gauge the severity of influenza since it’s launch in 2008. Each year, Google Flu Trends attempts to show flu prevalence based off of flu-related Google search queries. Flu Trends has been quite accurate throughout its history… until this year. Nature.com reports that Google Flu Trends overshot […]

SearchCap: The Day In Search, February 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updates Pro Accreditation Training; Exam Is Now Free Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”. […]

SEO

Is Your Local Pricing Strategy Blocking Search Engine Spiders?

eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and […]

Bill Gates On Google: “Bing Is The Better Product”

It’s been more than four years since Bill Gates worked full-time at Microsoft, but he’s still promoting Bing, the company’s 3+-year-old search engine. Gates, who’s still serving as Microsoft’s non-executive chairman but is focused full-time today on the Bill & Melinda Gates Foundation, promoted Bing during an “Ask Me Anything” conversation today on Reddit. It […]

SearchCap: The Day In Search, February 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Cutts On How To Locate Unnatural Links Pointing To Your Web Site Google’s head of search spam, Matt Cutts, released a video today explaining how a webmaster can location which […]

SearchCap: The Day In Search, February 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Confirmed: Google Removes “Not Selected” From Webmaster Tools Google has confirmed the reports of the removal of the “not selected” filter within Google Webmaster Tool’s Index Status report. Google’s John Mueller […]

SearchCap: The Day In Search, February 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Sudden Change In The Number Of Links Reporting In Google Webmaster? Don’t Panic. Over the past week or so, we’ve been hearing reports of the number of links being reported within […]

Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought AdWords Too

Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are […]

SearchCap: The Day In Search, February 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Find Content Quicker On The Go With Twitter’s New Mobile Search & Discover Upgrades Users will now be able to find more on the go as a new round of mobile […]

Google On Will They Ever Remove PageRank From The Google Toolbar?

Google’s head of search spam, Matt Cutts, posted a video on YouTube named Why don’t you turn off the PageRank feature in the Google Toolbar? It is a very fair question, given Google has downplayed the importance of PageRank over the years. Google has: Removed PageRank scores from Google Webmaster Tools in October 2009. Google dropped the […]

SearchCap: The Day In Search, February 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How Facebook Made Me Search In Strange New Ways Have you ever thought to yourself, “I wonder who I know that has gone skydiving, lived in France, eats Chinese food, while […]

PPC

Dilbert: SEOs Control Content On The Web

A new Dilbert cartoon once again takes a jab at SEOs and what they do or can do. The latest comic reads: Woman: Asok, your meeting stole an hour of my life. Woman: According to international law, I may now claim you as my indentured servant. Man: Wow. That…. Actually is a law. Woman: (Thinking) […]

SearchCap: The Day In Search, February 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Zen Of PPC Campaign ReportingOkay. It’s February. We’ve finally got all the year-end reporting and summaries for our clients done and delivered, and have set forth to meet our new […]

Searching for The Super Bowl Start Time: 2013 Edition

Surely every organization managing an event site knows at this point that people want to know what time things start. And that those potential viewers are likely to turn to Google to find out. This year, Google just provides the answer right at the top of the page: February 3rd at 3:30 pacific. Just as […]

SearchCap: The Day In Search, February 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund Google has avoided getting hit with a “link tax” in France by agreeing to create a €60 million “Digital […]

Google Submits Formal European Antitrust Settlement Proposal

Yesterday, right under the deadline, Google delivered its proposal to the European Commission (EC) in an effort to settle potential antitrust claims against the company and head off a formal enforcement action. The proposal was required to concretely address four “areas of concern” identified by the EC. Briefly, those involve “search bias” and “diversion of […]

SearchCap: The Day In Search, January 31, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Will Facebook’s Graph Search Be Big For Bing Advertisers? Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move […]

SearchCap: The Day In Search, January 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens If search has any influence or say in who will win the Super Bowl this Sunday, […]

SearchCap: The Day In Search, January 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: BrightLocal’s Local SEO Industry Survey Now Open Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO […]

SearchCap: The Day In Search, January 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With $14 Million More Q&A Site ChaCha Soldiers On Q&A is a great idea that really hasn’t worked. Although Yahoo Answers and a few others are still around — and Ask […]

SEO

With $14 Million More Q&A Site ChaCha Soldiers On

Q&A is a great idea that really hasn’t worked. Although Yahoo Answers and a few others are still around — and Ask returned to Q&A as a way to differentiate from Google and general search — the segment is littered with dead bodies, including Facebook’s Q&A offering. The outlook for Quora in its current form […]

The BIG SMX West Preview: Why You Should Attend

Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s […]

Why Enterprises Cannot Ignore Deep Link Building

Many enterprise websites, particularly those associated with good brands, obtain lots of links to their home page without any focused link building effort. In some sense, you could say that they get these links “for free.” Since this is the case, do these sites really need to have a dedicated link building effort in place? […]

SearchCap: The Day In Search, January 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: A Year Later, Google’s Block Sites Feature Remains BlockedIn 2011, Google rolled out a feature allowing searchers to block web sites they don’t like from appearing in its search results, which […]

A Year Later, Google’s Block Sites Feature Remains Blocked

In 2011, Google rolled out a feature allowing searchers to block web sites they don’t like from appearing in its search results, which drew great attention. That got dropped last year, when Search Plus Your World was launched last January. A year later, Google says there are no firm plans for it to return. Google’s […]

SearchCap: The Day In Search, January 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Launches Experimental “Wonder” Voice Social Search App For The US Yandex, the company behind the leading search engine in Russia with a presence in Turkey, has taken a radically different […]

Judging My Campaign

Once you have set up your ad campaign, it’s time for the most important process in online advertising – judging your campaign. To ensure a continuing good return on investment, you have to keep checking on your campaign. This is to make sure it’s doing what you want it to do, and as well as […]

SearchCap: The Day In Search, January 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search That didn’t take long, did it? Tom Scott, one of the current users of Facebook Graph Search, has started a Tumblr […]

SearchCap: The Day In Search, January 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Are Search Engines Driving Libraries To Extinction? Not Quite Yet With today’s instant anywhere-anytime access to Google, Bing and Wolfram Alpha, where searching for information takes a few scant heartbeats via […]

Bing Tags Expands, Makes Pages Linked To Your Profile Public

Search engines continue to go old school, encouraging people to “tag” content in a way that makes it feel like it’s 1999 all over again. Today, Bing makes another push in that direction, making content you tag with “Bing Tags” more visibile. Honestly, I feel like this tagging crazy is simply Google and Bing falling […]

Google Panda Update Version #24; 1.2% Of Search Queries Impacted

Google has announced a new Panda refresh, making this version number 24. This refresh has a noticeable impact 1.2% of English based queries according to Google. The previous confirmed update was #23 and it impacted 1.3% of English queries on December 21, 2012. Prior to that was a refresh on November 21 that impacted 0.8% […]