• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

Google: We’re Unlikely To Confirm Current Or Future Panda Updates

What’s that, a Panda Update you just felt? Some believe so. But Google says it is unlikely to confirm that or any future Panda Update, as it has done in the past, because of the new “gradual” rollout infrastructure it is using for Panda Update changes. Earlier this week at SMX West, Google’s Matt Cutts […]

Barry Schwartz on March 15, 2013 at 1:53 pm
  • More

google-panda-generic-featuredWhat’s that, a Panda Update you just felt? Some believe so. But Google says it is unlikely to confirm that or any future Panda Update, as it has done in the past, because of the new “gradual” rollout infrastructure it is using for Panda Update changes.

Earlier this week at SMX West, Google’s Matt Cutts said a new Panda Update might hit this week, then later said that the update — and future updates — would no longer be apparent as an abrupt change. Rather, Panda changes would roll out over a series of days.

Because of this, Google now says it’s unlikely it will confirm officially if a Panda Update has hit. We were told from a Google spokesperson.

“I don’t expect us to tweet about or confirm current or future Panda updates because they’ll be incorporated into our indexing process and thus be more gradual.”

Until now, Google has confirmed all 24 Panda Updates that have happened, which were:

  1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
  20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
  21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
  22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
  23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
  24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
  25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)

Going forward, we’ll have to make our own call if a Panda update has hit. We’re doing that with the last on the list, Panda Update 25, which we believe has hit.



About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Related Topics

Channel: SEOFeatures: AnalysisGoogle: SEOPanda Update News

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

Available On-Demand: SMX Create

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • SEO Wars: How to Resist the Dark Side and Earn Links Organically
  • Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization
  • Converting with Conversational AI
  • 4 Ways Chatbot Marketing Can Drive Sales
  • Client Reporting Best Practices Guide
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

Sidebar_Image
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok