SearchCap: The Day In Search, March 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Drilling Into Top Conversion Paths For Valuable Insights
  Getting the whole story from your analytics is always a work in progress. Not only do we need to look at user behaviors (or the lack thereof), we need to look at user experience interaction as well as revenues. One mistake I see many novice and new-to-analytics marketers fall into is ending their research path […]
• Search Engine Land’s SMX West Starts Monday; Learn SEO, SEM & Social Media – Register Now
  SMX West kicks off this Monday in the San Jose. Don’t miss out! Register today for the pass option that meets your needs, budget and schedule. Get It All with an All Access Pass – March 11-13 Paid search. SEO. Social media marketing. With nearly 60 sessions and keynotes, you’ll get the tactics and solutions […]
• Search In Pics: Yahoo’s Mascot, Google+ Cake & Yahoo’s Birthday Party
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. View From Google’s San Francisco Office: Source: Google+ Marissa Mayer Also Yahoo’s Official Mascot: Source: Flickr […]
• Google Salutes Women With International Women’s Day Logo
  Today, on 86 different local versions of the Google home page, including Google.com USA, Google has posted a logo to honor International Women’s Day. The logo is made up of all different kinds of female faces, not specifically famous people, just all the different shapes and colors of women. In classic Google Doodle fashion, it […]
• Google Maps Might Be Banned In Germany Over Patent Infringement
  Google Maps may be banned in Germany as the result of a patent infringement lawsuit underway at a regional court in Germany. As FOSS Patents reports, Judge Matthias Zigann told Google today that he’s inclined to hold the company liable for infringing a Microsoft patent that describes a “computer system for identifying local resources and […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)
• Marketing Biz: TripleLift, AdStage & Discover.ly
• Apple Devices Dominate In-Flight, Tablet Traffic
• Is Affiliate Marketing Hard?

Search News From Around The Web:

Business Issues

• Microsoft’s $732 Million EU Mistake – Did Google Snitch?, Wall Street Journal
• Microsoft Backs School Privacy Bill Taking Aim at Google, Wall Street Journal
• Google Street View ‘shows homes despite privacy requests’, Telegraph
• Google to Pay $7M to Settle WiSpy Case With More Than 30 U.S. Attorneys General, All Things D
• Google’s Motorola Unit to Cut 10% of Workforce, Wall Street Journal

Local Search & Maps

• Apple Maps Leads the Way in Navigation, PC Magazine

Link Building

• 6 Ways to Use Fresh Links & Mentions to Improve Your Marketing Efforts – Whiteboard Friday, SEOmoz
• White Hat 2013: Seven Types of Authority White Hat Links I received in the Last Week & Why you can’t Fake Them, Search Engine Journal

Searching

• Advanced Uses for Google’s Site: Operator, Google Operating System
• Google Alerts Not Updating For Some?, Search Engine Roundtable
• Learning from Big Data: 40 Million Entities in Context, Official Google Research Blog
• Show the Number of Results When Using Google Search Tools, Google Operating System
• Yahoo! Searches This Week Reveal TV Show Obsessions, Excitement for SXSW, and an Almond Craze, ycorpblog.com

SEM Industry

• Video: Google Slaps Link Network, Spam Search Engine, Facebook News Feed & More, Search Engine Roundtable

SEO & SEM

• 6 Approaches To Improving Your PPC Conversion Rate, PPC Hero
• Ask a Search Expert: Can Sitelink Extensions Sweeten Up My SEM Results?, Yahoo Advertising Blog
• Confessions of a PPC Control Freak on Enhanced Campaigns, portent.com
• Google Wants Feedback On hreflang Attribute, Search Engine Roundtable
• Hreflang and canonical international SEO test, State of Search
• Sitelinks Now Available to Bing Ads Customers Targeting the UK, Bing Ads Blog