Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers.
Topic: Silicon Valley
Irony Alert: Could Alphabet’s Hidden Link To Hooli Get It Banned In Google?
If you know where to look or click, there's a hidden link from Alphabet to Hooli, the fictional tech company in HBO's Silicon Valley comedy. But hidden links are a no-no with Google's search guidelines.
WalmartLabs Scoops Up Product Search Firm Adchemy
Adchemy made significant inroads in the product search arena in its short time, powering Google Product Listing Ads for brand name customers such as Macy’s, Overstock.com, Finish Line and Walmart. Today, @WalmartLabs, the retailer’s technology lab based in Silicon Valley, announced it is acquiring Adchemy for an undisclosed sum. Adchemy’s technology takes a semantic search […]
SearchCap: The Day In Search, February 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings Search Funnels Attribution Modeling Tool To AdWords Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are […]
Glogou Launches Products To Help US Companies Do Search Marketing In China
Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings — an English-language interface to the ad market on […]
A Yahoo-Facebook Search Partnership? Reality Check Time!
The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you’re banking on that potential alliance […]
Google’s Schmidt Close To Getting Commerce Secretary Nomination: Report
Business Insider is reporting, based on unnamed sources, that Google CEO Eric Schmidt is on track to be nominated for the post of Commerce Secretary by President Obama: Mr. Schmidt picked up an important vote of confidence earlier this week when former Reagan Administration Commerce Department counsel Clyde Prestowitz essentially endorsed Schmidt for the job. […]
Gender And Tech Companies: Where Are The Women?
Google’s Marissa Mayer is profiled in a Q&A interview in Newsweek. It’s both about her past and about women in technology — why there are so few of them in Silicon Valley engineering roles. Mayer says she never really encountered any obstacles as a female computer science/math student at Stanford. She also discusses Google’s early […]
Twitter’s First Head Of State Visit: Russian President Dmitry Medvedev
Twitter’s having its first ever visit by a head of state today, Russian president Dmitry Medvedev. He arrives at the company’s headquarters some time this morning, Pacific Time. For security reasons, Twitter’s not giving out the exact time. But the company will post pictures on its Flickr account later today, it tells me. I’d also […]
Live Blogging SXSW: Ev Williams Keynote
Live blogging from SXSW continues, with Twitter cofounder Ev Williams to take the stage shortly. Will he announce Twitter’s rumored ad plans, as expected? Stay tuned for the news.
Looking For Speakers For SMX West
Our next three day search marketing conference comes to Silicon Valley this coming Feb. 10-12: SMX West. I’m preparing the agenda later this month. As part of that, I’ve put out a call for session ideas. Pitching a great session idea is the very best way to get to speak at our popular shows. You’ve […]
Microsoft’s Johnson: “Once Yahoo And Microsoft Agree On A Transaction”
This afternoon, Kevin Johnson, president of Microsoft Platforms & Services Division, issued an email to Microsoft employees (that was released via its PR firm). The letter has a tone of confidence that assumes a deal with Yahoo will ultimately take place. It reiterates what Microsoft believes to be the benefits of that deal and looks […]
SearchCap: The Day In Search, October 11, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo After Facebook Again?
By now the story of how Yahoo came close but then lost the chance to buy Facebook for $1 billion last year is a famous Silicon Valley tale. But is a sequel in the works? Kara Swisher over at All Things Digital says yes. Yahoo is seriously considering an investment in the company.