Google rolls out Tag Gateway integration via Google Cloud
Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy restrictions.
Topic: Simo Ahava
Google Tag Manager adds event parameters to Ads and Floodlight tags
GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.
4 website actions you can track with Google Tag Manager
There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement.
SearchCap: Google Dynamic Search ads, advanced speed optimization tips, Google penalties & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows dynamic search ad performance aggregated by landing page Sep 10, 2018 by Ginny Marvin The landing page report is one of three reports available for dynamic ad targets […]
SearchCap: Google and Facebook accused of plundering, GSC gets new features, IF functions & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European publishers accuse Google and Facebook of ‘plundering’ their content Sep 4, 2018 by Greg Sterling Publishers and media companies have stepped up lobbying for a restrictive copyright law that would […]
SearchCap: Managing multiple GMB listings, malicious content take down & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to manage multiple GMB listings for service area businesses Aug 24, 2018 by Brian Smith Contributor Brian Smith offers insights on how service area businesses can use GMB’s bulk syndication […]
SearchCap: Ask an SMXpert, Google update fully rolled out, paid search campaigns & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s August core search algorithm update is now fully rolled out Aug 8, 2018 by Barry Schwartz Some SEOs are seeing more fluctuations with the Google rankings now, but Google has […]
SearchCap: Chrome and HTTP will not mix tomorrow, Google hotel search results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tomorrow, Chrome starts telling users HTTP sites are not secure Jul 23, 2018 by Barry Schwartz Is your site using HTTPS yet? Google is releasing Chrome 68 that will begin marking […]
SearchCap: Google My Business insights, SMX Advanced recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to drive conversions with on-brand SEO copywriting Jul 5, 2018 by Jessica Foster Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message […]
Google Tag Manager now has a native scroll depth tracking plugin
The new feature lets site owners track vertical and horizontal scrolling on their website pages.
SearchCap: Udi Manber Leaves Google, Bing Ads Mom’s Day & No Panda & Penguin Whitelists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says There’s No Whitelist To Save You From Panda Or Penguin Google’s John Mueller said there is no whitelist for the Penguin and Panda algorithms, like there is for the […]