Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
About Tim Jensen
Tim Jensen is a Sr. Search Engine Marketing Specialist at M&T Bank. With over a decade of experience in the digital marketing industry, Tim has worked with both B2B and B2C brands in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC.
Tim Jensen's latest articles
Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.Tim Jensen | Nov 30, 2023 at 10:00 am ET
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.Tim Jensen | Jun 29, 2023 at 9:00 am ET
An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.Tim Jensen | Mar 30, 2023 at 10:00 am ET
Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.Tim Jensen | Mar 1, 2023 at 12:18 pm ET
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel.Tim Jensen | Mar 31, 2020 at 12:34 pm ET
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.Tim Jensen | Dec 2, 2019 at 3:17 pm ET
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.Tim Jensen | Jul 29, 2019 at 1:40 pm ET
There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement.Tim Jensen | Jun 3, 2019 at 8:00 am ET
This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM.Tim Jensen | Apr 5, 2019 at 1:54 pm ET