The August 17th Post-Mortem: What Google’s Smart Bidding update really changed
Join us on October 15th where Mike Ryan shows how Google’s August 17 update reshaped ROAS, CPCs, budgets and advertiser behavior.
Topic: Smarter Ecommerce
Google Ads’ Smart Bidding update appears to have ended bid suppression
New analysis suggests Google’s Aug. 17 Smart Bidding update is driving higher CPCs and lower IS for budget-limited campaigns.
Google Ads AI needs guardrails, not blind trust ft Mike Ryan
Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.
AI Overviews may be affecting Shopping ad CTR and impressions
AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.
Eight out of ten PMax advertisers are now running CTV ads
CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen.
AI Max increases revenue 13% but drives higher CPA: Study
Independent research and an exclusive with Google's Ads Liaison confirm AI Max's real-world trade-offs — and the end of Dynamic Search Ads.
Performance Max reporting for ecommerce: What Google is and isn’t showing you
Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve campaign control.
Google expands Performance Max channel reporting to MCCs
Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.
Campaign Type added to Google Ads Channel Performance report
Google’s new “Campaign Type” hint suggests the Channel Performance report will expand beyond Performance Max.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report
The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.
How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]
Smart Shopping campaigns aren’t just a feature update.
Replay: Experts discuss Google Shopping on Live with Search Engine Land
We talk about the big changes with free listings in Shopping, Smart Shopping Campaigns and more.