24 key user-generated content (UGC) statistics
Explore 24 key UGC statistics for 2026, covering consumer trust, purchasing behavior, social media, ecommerce, and marketing impact.
Topic: Social proof
A 3-tier framework for Shopify integrations that drive conversions
Not every Shopify integration delivers value. Learn how to sequence checkout, re-engagement, and optimization tools for revenue impact.
Brand perception: How to measure and shape it
Brand perception drives trust and loyalty. Learn how customers view your brand, why it matters, and strategies to improve reputation and awareness.
AI Search Strategy: The Seen & Trusted Brand Framework
AI search strategy guide: Apply the Seen & Trusted Framework to get mentioned and cited by ChatGPT, Google AI Mode, and other AI platforms.
How to handle negative Google reviews & protect your brand
Negative Google review? Respond strategically to protect your reputation, rebuild trust, and turn unhappy customers into loyal advocates.
12 tips for better SEO client meetings
Boost the effectiveness of your SEO client meetings with tips on planning, audience engagement, clear communication and more.
Google Shopping Ads get conversion annotations
Merchants can enable conversion annotations that showcase a product's popularity directly in Google Shopping ad listings.
How to make SEO and CRO more human with behavioral psychology
Apply behavioral economics principles to your SEO and CRO efforts to better understand and influence customer intent.
9 things to do when SEO is great but sales and leads are terrible
Learn effective methods for turning SEO traffic into conversions, including UX enhancements, A/B testing, leveraging social proof, and more.
Leverage AI-driven SEO to increase traffic
In this webinar, learn how to build a stellar online reputation and presence while driving more revenue.
Boosting search conversions: 5 behavioral strategies to test
Are you getting the most out of your traffic? Optimize your website for conversions with these five behavioral nudges.
How to leverage neuromarketing for SEO
Learn how understanding the human brain can help elevate your SEO game and drive impactful experiences for your audience.
5 ways your CX team can enhance content marketing efforts
Tapping into your customer experience team can shed light on the content that engages and converts.
Yotpo taps Bazaarvoice Network for review distribution to retailer sites
Marketers should consider a diversified review strategy given evolving consumer behavior around review consumption.
Get inside the buyer’s brain to boost e-commerce sales
How you can apply scientific psychological principles to influence consumer behavior on your site.
Google+ Follower Counts In Search Ads Sunset
Social ad extensions will no longer show in AdWords text ads.
Eye-Tracking In Google Maps: Study Shows Value Of No. 1 Ranking & Social Content
A new eye-tracking and click-tracking study from Mediative (formerly known as Enquiro) shows the value of having the top spot in Google’s local results, but also suggests that social content and signals can boost rankings further down the page. Early last month, Mediative did eye tracking on 12 participants and online click tracking on another […]
Google+ Pages For Businesses: The AdWords Impact
Google’s introduction yesterday of Google+ Pages for businesses will likely have a dramatic impact on +1s in AdWords. When businesses create a Page on Google+, they can link the page to their web site URLs and also to their AdWords account. When that’s done, +1s for any of the linked URLs — on web sites […]
SearchCap: The Day In Search, January 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New China Plan: Target Display Advertisers, Report Says Despite its ongoing struggles in China, Google reportedly has a new plan for its business there: targeting display advertising, particularly amongst the […]
Don’t Neglect Your Home Page When It Comes To Conversion Rate Optimization
The end of the conversion funnel rightly garners a lot of attention. By getting to that stage of the process, your visitors have shown that they have a great deal of intent to convert, so work done at this stage can have significant impact. However I thought that I’d talk a little about how people […]
How To Use Social Proof For Social Content Promotion
You’ve heard it before, “Content is king”, but is it really? When it comes to promoting content in social media, content is not what’s solely going to drive popularity to your campaign. Content is still a very important factor, especially if you are using a resource hook to drive traffic and links. I’ll wait for […]