Topic: SONY

Google Now The UK’s Top “Superbrand”

Google has moved to the top of another brand survey. This one, in the UK, is based on a consumer survey that involved 1,000 UK brands. Google topped other high-profile consumer brands such as Microsoft, Mercedes Benz, Nike, and BMW. Earlier this year, research firm Millward Brown (a unit of ad agency WPP) named Google […]

Google Pushing Into TV, Original Content Distribution

One could liken Google to a house that keeps expanding, with new room additions every few months. Google’s house is already the largest on the block and it seems to keep getting bigger. Two related moves represent further expansion. The first is the announcement last week of the Google Media Server, which conveys content from […]

What If Google Had Released Its Own Kindle?

With all the talk of Amazon’s new $399 ebook reader (and blog, newspaper, magazine) Kindle, it made me think: What if Google had developed this or a similar device (the Gindle? Goodle?) instead of putting out Android? Of course, there’s nothing that precludes Google from doing such a thing in the future, but for now […]

Taking On ARF, Engagement, Interruptive Advertising… And Whatever Else You’ve Got!

In 2005, The Advertising Research Foundation (ARF), through their MI4 Initiative, decided to embark on the Quixotic quest of defining engagement. The impetus was finding a more appropriate and applicable metric that could stretch across the rapidly expanding number of channels that were exploding through digital delivery. So, the good folks at ARF assembled a […]

User-Driven News More Diverse Than Mainstream Coverage

In this era of fragmented audiences, with newspaper journalism feeling the pressure of blogs and the Internet more generally, the Project for Excellence in Journalism (PEJ) undertook a study comparing mainstream media coverage of news with user-driven news and content sites Digg, Del.icio.us, and Reddit. The authors of the study also compared Yahoo News editors […]

MySpace TV To Compete With Google’s YouTube

MySpace, Chasing YouTube, Upgrades Its Offerings from the New York Times reports that MySpace will be launching MySpace TV tomorrow, to better compete against Google’s YouTube. MySpace TV will be an independent site and will not require a user to have a MySpace ID. There will be integration between MySpace and MySpace TV, enabling MySpace […]

Google Warning Against Letting Your Search Results Get Indexed

The days of doing a Google search that brings up results leading to search results from other sites are heading for a close. Matt Cutts, in his Search Results In Search Results post today, points out a change to Google’s guidelines that shows a crackdown on this type of material may begin. More about what I’m talking about below, […]