SearchCap: The Day In Search, May 16, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Google 2.0: Google Universal Search Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, […]

on May 16, 2007 at 7:03 pm | Reading time: 8 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Google 2.0:
    Google Universal Search
    Google is undertaking the most radical change to its search results ever,
    introducing a "Universal Search" system that will blend listings from its
    news, video, images, local and book search engines among those it gathers from
    crawling web pages. The new system officially rolls out today for anyone using
    Google.com…
  • Google’s New
    Navigational Links: An Illustrated Guide
    After months of testing, Google is rolling out new ways to navigate within its
    search results and between different Google properties. Here’s an illustrated
    guide to the old and new. Let’s start with the home page. How it currently
    looks, for someone who is logged in:…
  • Google
    Experimental: Opt-In To Google User Interface Experiments
    Google is constantly testing new user interface layouts that are presented to
    a randomly selected group of searchers. Each experiment sparks off a round of
    screenshots and sometimes hacks on how others can try out what’s new. Now
    Google is making it easy for those who want to live their…
  • Google
    Searchology: CLIR and Views
    There was a laundry list of announcements that Google made today. Danny has
    captured the big ones. Here are a couple of things on the list that didn’t
    make the headlines: CLIR and Google Views (Experimental/Labs)….
  • Google
    Searchology Day: Recap Of Announcements
    It’s Searchology Day today at Google, where the company is devoting time to
    look at the past, present and future of search at Google. There will be a
    number of significant announcements coming out of the event. Want to keep up?
    Stay tuned to this page. We’ll keep it updated…
  • Feds Spur
    Demand For Enterprise Info-Discovery Tools
    Corporate spending for electronic-discovery services, estimated at roughly
    $1.77 billion in 2006, is expected to increase by more than a third to $2.42
    billion this year, according to the Wall Street Journal. The reason? New
    Federal Rules of Civil Procedure passed by Congresss that are accelerating
    deadlines for companies to…
  • Search
    Illustrated: Improving Rankings Through Keyword Clustering
    Early information retrieval systems were fairly basic programs designed to
    essentially to find a match between search terms in a query and those same
    words appearing in documents. As search has evolved, however, simple
    keyword-based matching is only one of dozens of factors used to find relevant
    documents related…
  • Court Reverses
    Preliminary Injunction Against Google Showing Thumbnail Images
    Court ends ruling halting Google sex thumbnails from Reuters covers the US 9th
    Circuit Court of Appeals lifting a preliminary injunction against Google over
    showing thumbnail images. In February 2006, a lower court ruled in favor of
    Perfect 10, which claimed Google violated copyright law by displaying
    thumbnails of images…
  • Dig It —
    There’s More To Social Media Link Building Than Digg
    When it comes to leveraging social media marketing for your link building
    campaigns, it seems that most of us focus on Digg and Digg alone. The problem
    with this is that you’re putting all your eggs in one basket. If for some
    reason the content doesn’t get popular on…
  • Better B2B
    Landing Pages: A Case Study
    If your goal is to make Google richer with no gain for your yourself, then
    stop reading. You don’t need to worry about landing pages or conversions. But
    if your goal is to grow your own business using search, then you must pay as
    much—or more—attention to converting traffic…
  • New Google
    AdWords Mobile Ads Preview Page
    Brad Geddes reports a new way to preview your mobile Google ads, without
    risking the cost of clicking on them. To preview the mobile ads go to: https://www.google.com/m/adpreview….
  • University Of
    Lausanne Joins Google Book Search Library Project
    Both the Google Book Search Blog and the Google Librarian Central Blog have
    announced that University of Lausanne in Switzerland has joined the Google
    Book Search Library Project. The university will digitize books not only in
    French but also in English, German, Latin, Italian, Japanese, Spanish and
    other languages….
  • Microsoft To
    Offer adCenter Accreditation
    I reported this morning at Search Engine Roundtable that Microsoft will soon
    be offering individual and agency level accreditation programs for adCenter
    advertisers. I am not sure of the exact date, but I expect it some time in
    2007. Both Yahoo and Google offer accreditation programs for their
    advertisers….
  • Microsoft
    Launches Live Search Club While Closing Start.com
    The LiveSide Blog reports that Microsoft has launched a new site named Live
    Search Club, where you can play games to earn rewards. Some of the prizes you
    can win include ringtones, earphones, T-shirts, Microsoft Office, Xbox and
    many other prizes….
  • Google’s Got A
    New Tag Line? OK, Yahoo’s Got A New Mission Statement
    Danny recently reported Google that Google gained a new, unofficial tag line.
    Now Yahoo has come out pushing a new mission statement: To connect people to
    their passions, communities, and the world’s knowledge. The statement is for
    Yahoo’s new Yahoo Network Division. Jeff Weiner, the EVP who leads the
    division,…
  • Yahoo Maps Get
    A Makeover
    Although Microsoft might disagree, Yahoo was really the company that kicked
    off the dynamic mapping arms race back in March of 2004 with the introduction
    of a feature called "SmartView" ( a version of it still exists on Yahoo Maps
    "dial-up" presentation). SmartView enabled users of Yahoo Maps to conduct…
  • George
    Washington Did What According To Wikipedia???
    Many have joked about how Wikipedia seems to rank at the top of practically
    any Google search that you do. Often, that’s a good thing, as Wikipedia has
    lots of great information. But a search on george washington today shows a
    downside. Someone edited the start of the Wikipedia entry…

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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