One of the key findings of the Q2 2012 Global Digital Advertising Update from Adobe (Efficient Frontier) is that search marketers can get more value from mobile campaigns than they now can on the PC. According to the report cost-per-click (CPC) prices are lower for both tablets and smartphones than comparable PC search campaigns and […]
Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size. The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch tablets […]
iSEM: Doing Mobile Search Ads Right Presentations from SMX Advanced, June 2012 Searches from smartphones (and tablets) represent an increasing percentage of overall query volume. In some categories that now exceeds 15 percent. Gone are the days when mobile could be considered “experimental.” However best practices have yet to emerge. What are successful bidding strategies […]
By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, but by how much depends on the source, and the sector. Covario, which serves mostly high-tech clients, says paid search in the Americas grew 15% in the first quarter, while Adobe’s Efficient Frontier, which serves clients in a variety […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo In A Fight For Its Life According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The […]
On the even of the iPad3 (or “HD”) Russian search engine Yandex released data on iPad usage in Russia. The company found that “iPad users accounted for about 1 percent of all internet users in Russia.” The majority were from the greater Moscow area. While the iPad is neither a PC nor a “mobile” device […]
Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (together with behavioral data) documents how consumers search for and find local business information across digital platforms. It’s a pretty comprehensive study and there are a great many interesting pieces of data, some of which I’ve […]
Former AdMob executive Jason Spero, who is now Google’s head of mobile sales, took the stage earlier today at the Mobile World Congress event in Barcelona to offer up some new, global smartphone user survey data and 2012 predictions. The Google-sponsored survey had a sample size of roughly 1,000 respondents in each of the represented […]
Looking back on 2011, as always, there’s lots of change in the search engine marketing world! New ad products, new features and new media keep in-house online marketers ever on their toes to stay up on the latest and greatest opportunities in an increasingly complex field of online marketing. What were the most interesting and […]
Google announced two new improvements to mobile interfaces. The first is a new look for image results on tablets called the image carousel and the second is better movie results on Android and iPhone devices. Tablet Image Carousel: When you use Google Images on tablet devices including iOS or Android tablet’s browsers, and then click […]
Efficient Frontier (EFF) and Macquarie Capital have released a new report containing a metric that should get everyone’s attention: the firm is projecting US mobile paid search spending (including tablets) could account for up to 22 percent of total search revenues by the end of 2012. The firm’s report also contains a “less aggressive” projection […]
Nielsen has released new smartphone data this morning reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago. (comSore’s official smartphone penetration number is 36 percent.). Nielsen says that 43 percent of US smartphone owners have an Android handsets compared to 28 percent who […]
Yahoo held its second now annual “Product Runway” event, mc’d by product chief Blake Irving. Irving was assisted by some younger executives from companies that Yahoo had acquired in the recent past. There were four announcements, lead by the formal unveiling of Livestand, Yahoo’s long-promised tablet news reader application. It competes with Flipboard, CNN’s Zite, […]
Performics is anticipating mobile to be a significant platform in holiday shopping for US consumers. The firm said that “Google search clicks from mobile devices are now 14.2 percent of all search clicks.” Performics expects the paid clicks coming from mobile to grow to 17.3 percent this December. For its part, Google has projected that […]
Google Operating System blog reports Google search is testing a new design for tablets. The new design places the various search vertical options across the top instead of placing them in a drop down menu. The new interface also has a settings button to access advanced search and SafeSearch settings. In July, Google launched a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Government Makes Most Content Removal Requests To Google So Far in 2011 The US government sent Google 5,950 content removal requests in the first half of 2011, more than triple […]
A new report on tablet ownership and usage, from the Pew Research Center’s Project for Excellence in Journalism, finds that 11 percent of US adults own tablets (mostly iPads) and 77 percent use them daily. Beyond this 53 percent of tablet owners consume news on these devices on a daily basis. The report focuses primarily […]
At the iPhone 4S launch last week Apple CEO Tim Cook projected a slide that showed Apple dominating Android in terms of mobile Internet usage. Upon seeing that slide, people tweeted remarks like: “Where is he getting his numbers?” Indeed, they seemed made up given Android’s surge over the past six months. Android Has Larger […]
Amazon’s new “Fire” Android tablet is an incredible act of audacity that thumbs its nose at Google, while using Google’s mobile OS in the background. Nowhere does the Google or Android brand appear on the device. Amazon has even created its own browser (“Silk”) for mobile web access. Fire is an Android tablet without the […]
The search technology behind failed social search engine Worio became the guts of the successful Zite app, which was recently acquired by CNN. Similarly Taptu, which began as a mobile search engine in the pre-iPhone era (2006), did almost the identical thing and is hoping to follow Zite’s lead. Originally Taptu was a search engine […]
Google has done some calculations based on mobile query growth patterns over the past few years and come out with a remarkable projection for the coming holiday shopping season: “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates.” […]
Google has partnered with a variety of catalog merchants to launch its next-generation catalog search as an iPad application (with an Android version “coming soon”). The app launches with products from Anthropologie, L.L. Bean, Land’s End, Macy’s, Neiman Marcus, Pottery Barn, Sephora, Tea Collection, Urban Outfitters and Williams-Sonoma, among others. This isn’t Google’s first crack […]
In a bid to build up its patent arsenal and get a stronger foothold in the mobile phone and tablet business, Google has agreed to acquire Motorola Mobility Holdings for around $12.5 billion in cash. Motorola Mobility Holdings is one of the entities that resulted when Motorola split its business in two earlier this year. The […]
Google is testing yet another design, this one is the same gray and black bar look but places the search filters and navigation at the top of the page, instead of on the left. Amit Agarwal posted screen shots of the new design, here are two of the many screen shots he has posted: Agarwal […]
Earlier today Performics reported another mobile search milestone: “mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% threshold.” The search-marketing firm based this report on aggregated client data from 1H 2011. Mobile by itself, excluding tablets, is about 10 percent […]
A new IAB-sponsored survey of 300 US-based corporations shows that branded apps and display advertising trump search marketing in mobile. According to the just-released survey almost twice as many marketers used mobile display advertising as used mobile search. Percent Using for Mobile Advertising I’m somewhat surprised by these findings. However the survey sample consisted of […]
The tablet-specific AdWords targeting Google promised back in May is now rolled out to all accounts, according to a blog post by the search company. Access the “Tablets with full browsers” option under the “Networks and devices” section of Settings. Previously, one could target iPads under Mobile Devices, but now tablets of all types get […]
As part of its new “device essentials” data product release comScore put out some interesting comparative findings about web traffic patterns from a broad array of mobile devices, including smartphones and tablets. But among tablets we’re really only talking about the iPad. According to comScore, the iPad represents “89 percent of tablet traffic across all […]
Having used the Samsung 10.1 Android tablet (running Honeycomb) for a number of weeks I can tell you conclusively that it doesn’t compete with the iPad. While the hardware is light and generally well designed, the overall software experience falls well short of the standard the iPad has established. An Unintentional iPad Competitor? Enter Google’s […]
Just as Google began to allow users to separate their AdWords campaigns on smartphones from their PC campaigns, the company is now letting advertisers separately target tablets. It becomes another check box on the AdWords “networks and devices” screen. Here’s what Google said in its blog post: In the next couple of weeks, the “Networks […]
Wondering when that next tablet or smartphone will be coming out? We do, too! To keep track, here’s a rundown of what we know about particular devices. Devices below are listed roughly in order of release date. I’ll add more items over time. This isn’t a complete list of all coming gadgets out there. Far […]
Android has been outselling the iPhone for many months now, and it’s widely assumed that Android has all but eclipsed Apple in the market and among developers for mindshare. However today comScore released a more “holistic” look at iOS vs. Android that includes iPod Touch and iPad owners, which contradicts that conventional wisdom. When all […]
Google said that it’s not going to release its tablet version of Android, Honeycomb, to the broader market for several months yet. This comes despite the fact that an onslaught of Android tablets using the software have been announced, some of which are now hitting the shelves (e.g., Xoom) Big mobile hardware makers and close […]
I had about 20 minutes with Yahoo’s Shashi Seth after the press conference to discuss a range of things related to the Search Direct announcement. First, he confirmed that Search Direct entirely replaces Yahoo’s Search Assist. Indeed one way to look at it is as Search Assist Plus. The Answer Is Out There Seth said […]
Discovery Engine Worio has taken its search technology and reinvented itself as an iPad magazine along the lines of Flipboard. Called Zite (after Zeitgeist), the iPad app uses the same search and machine learning capabilities developed at the British Columbia-based Worio to create a personalized magazine that “gets smarter” as you use it. (CEO Ali […]
There have been a number of comments in forums and tweets that people aren’t seeing the Google Maps’ “send to car” option any longer. The following comment is representative: The send to car option is gone from the Google Maps Beta: there is only a send to email and send to phone option. Is it […]
This morning Google showcased the features of its new tablet-optimized version of Android: Honeycomb. Danny live-blogged the press event, Honeycomb represents a dramatic improvement over Gingerbread for tablets in several respects. The UI is the most obvious example, as well as developer tools on the back end. There are some distinct UI differences between Android […]
I’m here at the Googleplex in Moutain View, where any minute, Google plans to update the world on all things Android. We expect news about Android 3.0 — “Honeycomb” — and perhaps Android tablets. Stay tuned. Andy Rubin, leader of all things Android is up, saying we’re going to hear about Honeycomb, the Motorola tablet […]
We just got invited to Google’s upcoming Honeycomb (Android 3.0) event and tablet coming out party on February 2 at Google HQ: There will be demos, presumably of several tablets, at the event. We’ve seen the screens and videos. Now we’ll get to see the actual goods. Motorola’s Xoom was the most well-received of the […]
Perhaps this year’s Consumer Electronics Show (CES) should be renamed “AES” for Android Electronics Show — given all the handsets and tablets featuring the Google mobile OS that are being shown and rolled out. And today Google provided a sneak preview of the tablet version of Android (3.0), dubbed “Honeycomb.” The screens and the video […]