Kelly Gillease

Kelly Gillease is Vice President Marketing at Viator, the largest online provider of tours and activities worldwide. In addition to actively managing Viator's in-house search engine marketing efforts, she also oversees Viator's marketing in print, television and email, as well as affiliate marketing and other online channels. A frequent speaker at the Search Marketing Expo (SMX) conferences, Kelly is also a regular editorial contributor for Search Engine Land's 'In House' column. She is also the host of SEMcast, a search engine marketing podcast on


3 Lessons Paid Search Can Learn From SEO

There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two from the...


In-House Video Marketing Via YouTube

The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of...


+1 For The In-House Search Engine Marketer

After years of minimal change to the format of AdWords ads (some ad extensions are the only radical change), all paid search ads now have the +1...


5 Handy New AdWords Editor Features

In early May, Google released version 9 of AdWords Editor, with some fantastic new changes for in-house search marketers engaged in hands-on...


How To Get Started With Google Twitter Ads

About a year ago, (October 2009) Google inked a $15 million Twitter deal to include tweets in search and finally, the day has come where AdWords...


Retargeting Is The New Black

If you’re an in-house online marketer like me, no doubt your inbox also seems to be coming increasingly inundated with solicitations to try the...