Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Looking back on 2011, as always, there’s lots of change in the search engine marketing world! New ad products, new features and new media keep in-house online marketers ever on their toes to stay up on the latest and greatest opportunities in an increasingly complex field of online marketing. What were the most interesting and […]
Google’s early gaffe of not adequately addressing the demand for brand pages for Google+ has quietly given way to several new business-oriented Google+ features for in-house marketers to utilize. Brand pages, social extensions and a trusted verification process are all features in-house marketers should immediately engage with to increase their Google+ counts and brand profiles. […]
When Q4 rolls around, in-house search marketers, like me, probably feel a heady mix of anxiety, dread and oddly, excitement. All this can only mean one thing, it is annual budgeting time! Stressful deadlines, aggressive goals, but also great ideas and opportunities all roll into a couple of intense weeks (and I feel for those […]
The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of YouTube, but with the relatively recent proliferation of cheap and easy video filming technologies (iPhones, Androids, Flips), leveraging YouTube’s massive search volume is something in-house search engine marketers should give at least as […]
After years of minimal change to the format of AdWords ads (some ad extensions are the only radical change), all paid search ads now have the +1 button right after the headline on their right side. How will this new social aspect impact paid search marketing? And what can in-house search marketers do now to […]
At search engine marketing conferences, I am often asked for advice on how to hire people for in-house search engine marketing jobs. Usually over lunch a business owner turns to me and says something like, I came here to learn more about all this search engine stuff and what I learned is that I need […]
In preparation for my upcoming appearance at SMX West as a PPC pro in the Paid Search Tune-up Clinic with the SMX Mechanics session, I’ve been thinking more about quick fixes for paid search marketing accounts. Next time you are waiting to get your oil changed, login on your laptop and consider these three 5 […]
In-house search engine marketers, even at a large company, are usually a very small group of people. Your team of one (or a few) needs to manage multiple search engine marketing platforms efficiently and effectively. One strategy for success is to become a rock star at recycling the search engine marketing work you’ve already done. […]
There’s no going back for me now, I’ve made the compulsory switch to the new AdWords interface. While I have my gripes, there are also some useful new features which can help in-house search engine marketers save time and streamline account management tasks. The real question is, do the improvements outweigh the loss of some […]