Here’s why PPC now looks more like paid social and what it means
The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape.
Topic: Targeted advertising
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Meta expands automated audience targeting options in latest AI push
Meta's Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
LinkedIn to sunset lookalike audiences
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
Every Facebook user is monitored by thousands of brands for targeted ads
New research claims that as many as 7,000 companies monitor individual Facebook users' online activities.
Google updates data privacy policies for targeted ads in the EU
Brands and advertisers will begin to notice these changes in the coming weeks as they are implemented to adhere to the DMA.
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-end.
Instacart to start serving ads on Good Food Holdings shopping carts
Shoppers in-store will receive ads featuring new products and personalized recommendations.
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.
Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads
Although users have the choice to opt-out, the feature is turned on by default.
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Leading U.S. marketing company Cox Media Group has reportedly been pitching the "futuristic" service to brands on platforms like LinkedIn.
Google to investigate disapproved and limited ad issues following policy update
Marketers claim the update has been implemented through automated checks that are excessively "overarching."
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.
LinkedIn Ads in 2023: Trends, hits and gaps to be filled
LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.
Google policy update will restrict consumer finance ad targeting
Enforcement begins in February, and violations may lead to warnings, followed by possible account suspensions.
Microsoft and Baidu Global team up for enhanced ad placement capabilities
The partnership will launch early next year in the U.S, Canada, United Kingdom and Australia markets.
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
Yelp unveils enhanced ad targeting capabilities
Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.
Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions
The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU's Digital Services Act.
Reddit unveils Ads Manager updates for improved community targeting
The enhanced audience insights can help advertisers to strategically plan and execute their campaigns more effectively.
Reddit is removing the ability to opt-out of ad personalization
Reddit won't be serving more ads as a result, but users can expect to see ads that are more relevant.
Microsoft Advertising launches new video ad product
'You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise.'
Google Chrome persists with targeted ads that use your browser history
Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you turn it off.
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.
Google will provide more targeted ad data to comply with new EU rules
The search engine is taking steps to ensure it complies with the EU's Digital Services Act (DSA) or else it may risk a significant financial penalty.
Reddit doubles interest targeting categories for ads
The number of interests available is increasing from 66 to 152, including new topics and subjects.
Google responds to PMax and brand safety concerns
The search engine came under fire after YouTube was accused of improperly tracking children and violating privacy laws.
Lyft starts serving ads on its app
Ads will be served from the moment a consumer opens the app to the second they are dropped off.
TikTok rolls out major Ads changes to meet EU regulations
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
TikTok pilots new ad-targeting tech that offers improved data security
The platform currently faces a nationwide ban in the US if it's found guilty of violating data privacy laws.
Walmart is launching targeted in-store ads at its checkouts
The retailer is expanding its in-store ad offerings, with brands able to run campaigns across multiple formats simultaneously.
Meta to get consent before collecting data for targeted advertising in Europe
The changes, which could come into effect in October, may significantly impact the value of Meta's targeted advertising operations.
Meta’s new chatbots set to improve targeted ad capabilities
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
Reminder – Google’s similar audiences are being removed
Moving forward, campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion.
GA4 audiences can now be used with third-party segments in Ad Manager
Marketers now have greater insights into their customer base and campaign engagement performance than ever before.
Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
YouTube Ads: Unlocking high impact at minimal cost
The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
Microsoft rolls out predictive targeting to all advertisers
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.