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Topic: Taxonomy
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Etsy Boosts Search For Better Content Discovery, User Engagement
Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test […]
How To Use Effective Navigation Labels for Search Engine Optimization
Is your website’s URL structure based on the perceived logic of your boss’ teenage son? Or even worse, a software engineer? Search-engine friendly labeling systems are critical for long-term search engine visibility.
Key Information Architecture Concepts Every SEO Should Know
SEO professionals often confuse information architecture (IA) with website development. Here are fundamental IA skills every SEO should know, and how SEOs can in turn contribute their knowledge to a successful site architecture.
Information Architects Are From Venus, SEOs Are From Mars
An SEO professional's spin on information architecture can lead website owners down the wrong path. Learn 3 mistakes to avoid when creating an effective IA.
Thoughts On Categorization In Local Search
Properly categorizing your business at Google Maps is one of the most important Local Search Ranking Factors, as I mentioned in last month’s column. There’s been a lot of chatter about business categories since then, most notably at the Local Search Summit in San Jose, during August’s Search Marketing Now webinar on Local Search, and […]
Google Maps Categories: Will The Pain End Soon?
Over the past several weeks I have explored some of the issues involved with categorization of businesses in Google Maps on my blog, Understanding Google Maps. In Part 1, I detailed the more than year-long history of small business frustration. In Part 2, I provided some background on the early research and the difficulty with […]
Digg Adds Images Tab, New Taxonomy, & More
The Digg Blog announced several additions and changes that went live on Digg last night. The first is the addition of an image tab to the top of Digg’s main categories.