This day in search marketing history: January 19
Google's page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more.
Topic: The Good Wife
SEO Featured In National Car Rental Commercial
National Car Rental has been running a TV campaign named “Go Like A Pro” where they feature certain professionals in different industries that use their car rental service as part of their business. In February they featured an SEO named Lindsay in one of the videos. National Car Rental informed me today on Twitter that […]
Google Says SEO Is Not Spam
Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt said outright, “We don’t consider SEO to be spam,” and added that SEO is “a valid way to help people find what they’re looking for via search engines.” He did […]
Dilbert Cartoon: Caught For Paid Links On Google
Yesterday we had a Dilbert cartoon telling us to say no to black hat SEO and today we have a Dilbert cartoon telling us to say no to paid links: The comic reads: Employee: “Google found out that we use fake links to boost our search rank.” Employee: “Now our website only shows up when […]
Dilbert Cartoon Says “No” To Black Hat SEO
This morning’s Dilbert comic is on the topic of black hat SEO. Dilbert wisely decides to avoid those tactics: The comic reads: “I want you to use “black hat” methods to raise our website’s ranking on search engines.” “What do you like best about that ideas – the fact that it’s unethical or the near […]
Introducing: The Periodic Table Of SEO Ranking Factors
SEO — search engine optimization — is one of the most important marketing activities available to companies and publishers, but it’s too often considered some murky “dark art” or a sinful practice that should be avoided. It’s not. To help clear away some of the mystery and fear for those new to SEO, and provide […]
Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your […]
SearchCap: The Day In Search, February 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Social Meets Search At Search Engine Land’s SMX West Event Everything we program at Search Engine Land’s SMX: Search Marketing Expo events are always related to search. So why a post […]
Why SEO Needs Its Own Reputation Management
A few weeks ago, I saw a reference to search engine optimization (SEO) on the TV Show The Good Wife that made me fall off of my chair. (See SEO Gets Dissed by CBS TV Series “The Good Wife” for the transcript.) I fell off of my chair for two reasons: (1) I certainly did […]
SearchCap: The Day In Search, January 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Huge Earnings Overshadowed By Leadership Change Google just announced Q4 and full year 2010 earnings. They also dropped the bombshell that Larry Page would be taking over as CEO, with […]