Google Says SEO Is Not Spam

Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam.

Matt said outright, “We don’t consider SEO to be spam,” and added that SEO is “a valid way to help people find what they’re looking for via search engines.”

He did add that there are bad SEOs out there, typically known as black hat SEOs that can produce web spam. But in general, SEO is not spam and there are plenty of good SEOs out there.

Matt has said several times at conferences that SEO is not spam, but this is the first time he devoted a video to it.

Here is the video:

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About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.