Brands pause X ad spending after ads serve with pro-Nazi content
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
Topic: The New York Times Company
This day in search marketing history: February 15
Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs paid and unpaid results (again) and more.
5 tips to develop authoritative content for Google and searchers
Here's an inside look at Wirecutter's SEO strategy for creating content that ranks and helpful experiences for users.
Google making renewed effort to help news publishers drive more subscriptions
Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.
Dark search, dark social & everything in between
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this "dark" web traffic.
SearchCap: The Day In Search, June 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Solve The Alan Turing Google Logo Puzzle Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, […]
No, Says Google, It’s Not Panda 2.4 Or Any Update
Yesterday, there were early rumors floating around at WebmasterWorld that there was yet another Panda updating taking place, possibly Panda 2.4. I covered it at the Search Engine Roundtable and asked Google for confirmation. Google informed me that there is no Panda update taking place currently. Google told us, “no Panda update is currently occurring.” […]
Official: Google Panda 2.3 Update Is Live
Google has confirmed to Search Engine Land that late last week it pushed out a small update to the Panda filter. “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,” a Google spokesperson told us. “This most recent update is one of the roughly […]
Report: Google Acquires Ad Optimization Firm Admeld for $400 MM
In an apparent move to bolster its own ad sales efforts and provide services to large publishers, Google has reportedly made a $400 million purchase of Admeld, a company that builds technology to help ad sellers maximize the value of their inventory. Admeld has relationships with the Weather Channel, IDG TechNetwork, and large newspaper companies […]
Coming Soon: Google Panda Update 2.2
One of the bigger pieces of news — certainly for webmasters and SEOs — from our SMX Advanced conference this week is that Google will soon be releasing version 2.2 of the Panda algorithm update. Google’s Matt Cutts confirmed that during Tuesday’s keynote question-and-answer session with Danny Sullivan. Cutts said that the update has been […]
It’s Panda Update 2.1, Not Panda 3.0, Google Says
There have been rumblings that Google has unveiled another huge algorithm change being dubbed “Panda 3.0” in some quarters. Officially, Google says it’s not so. Only a minor update, “far smaller” than Panda 2, has happened. Changes have been spotted by some sharp-eyed SEOs over the past few days, and Google agrees that there were […]
Hit By Panda Update? Google Has 23 Questions To Ask Yourself To Improve
Amit Singhal, Google’s head of search, published a blog post on the Google Webmaster Central blog named More guidance on building high-quality sites. Amit’s goal with this post is to have those webmasters impacted by this Panda Update, which rolled out internationally about a month ago, with some direction and guidance to help explain what […]
SearchCap: The Day In Search, April 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps’ “Game Changer”: Hi-Res Aerial Imagery Coming To Entire US and Western Europe Hot on the heels of last week’s Read/Write World effort, Bing Maps has announced another ambitious project […]
New York Times: Yes, Google’s Panda Update Hit NYT-Owned About.com
The New York Times Company has confirmed recent reports that its About.com property was one of the sites that suffered traffic declines in the wake of Google’s recent Panda/Farmer algorithm change. Speaking during its recent earnings call, CEO Janet Robinson said that About.com “experienced a moderately negative impact on page views from the algorithm changes […]
Google, Content Farms & Why This May Be Blekko’s Moment
At the beginning of Google’s “Searchology” event in early 2007 original Google employee Craig Silverstein opined, “If Google had started a year or two earlier, it wouldn’t have worked.” That’s because prior to that time (1998) the internet wasn’t yet large enough to require Google or enable people to see the value of its approach. […]
10 Year Retrospective: Search Engine Strategies To SMX: Search Marketing Expo
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to generate traffic from […]
Live Blog: Google’s Marissa Mayer & “Wither Journalism” At Web 2.0
Marissa Mayer, Google’s VP of Search Products and User Experience, is speaking today at the Web 2.0 Summit in San Francisco. The following is a live blog of her appearance, which is scheduled less than an hour after she announced a Google/Twitter partnership to include real-time tweets in Google’s search results. This is a four-person […]
Search Biz: Google Going Down Under?; Times Selling About.com?; Latest Ad Outlook; Yahoo Offering ‘Deceptive’ Ads
Australian media are reporting that Google recently sent a five-person crew to Australia to investigate the idea of building a data center there. According to Australian IT, some Google services cost more in Australia due to the need to route data to and from the U.S. and other countries. Says Google Australia spokesman Rob Shilkin: […]
Four Newspapers Join To Create Another Local Network For National Advertisers
Newspapers have watched as “their” national advertisers have gone elsewhere online to get the reach and local placements that they provided almost exclusively offline. There have been several disappointing attempts in the past to build a national network of newspaper publishers: the failed New Century Network and the existing but arguably underperforming Real Cities and […]
Yellow Pages Publisher Buys Business.com For $350 Million
RH Donnelley, which acquired SEM firm LocalLaunch in 2006 and owns the local search/online yellow pages site DexKnows, has announced the acquisition of Business.com and its related properties for $350 million.
Business.com Up For Sale, Bidding Starting At $300 Million
Business.com Could Hit Jackpot on Auction Block from the Wall Street Journal reports that Business.com is “on the auction block.” The popular business-to-business directory is expected to make between $300 to $400 million on the sale. Who would be interested in buying Business.com? The Wall Street Journal believes that Dow Jones and New York Times […]
SearchCap: The Day In Search, May 7, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: