Snap revenue rises 5%, after change in ad strategy
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
The platform's number of global monthly active users also increased more than Wall Street analysts predicted.
A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience.
Google's Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked "frequently".
The search engine reportedly raises prices by up to 10% without informing advertisers.
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's revenues.
Flat is the new growth.
If it's accurate, Apple is making a boatload of money off of Google.
The company reported nearly $27 billion in ad revenues.
Google paid clicks were up 55 percent, but CPCs were off 18 percent.
In a totally unexpected development this afternoon, Google announced that it had formed a new holding company, Alphabet, Inc., and that Google would be a wholly owned subsidiary of that entity. In addition, Google co-founders Page and Brin will become CEO and President of the new company, respectively, turning over daily control of Google to Sundar Pichai, who […]
In the wake of the firing of Yahoo CEO Carol Bartz and amid the growing speculation surrounding a possible sale of the company, work continues for the Yahoo rank and file. (The employees must have a kind of PTSD.) But in the spirit of “life goes on,” Yahoo search engineers announced that the company is […]
Many on Wall Street think that Larry Page hasn’t been visible or accessible enough. In part because of investor uncertainty about the former and current Google CEO (and a number of other factors) Google’s share price has dropped about $100 since Page took over from Eric Schmidt in April. During the company’s first quarterly earnings […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Records Their Q1 2010 Earnings, Bing Takes Loss Again Microsoft announced their Q1 2010 fiscal earnings with a 25% increase in revenue, $16.20 billion for the quarter ended Sept. 30, […]
Microsoft announced their Q1 2010 fiscal earnings with a 25% increase in revenue, $16.20 billion for the quarter ended Sept. 30, 2010. Operating income was $7.12 billion and net income was $5.41 billion, both up from the past. These reports beat Wall Streets expectations and the stock is currently slightly up in after hours trading. […]
Microsoft announced earnings and beat expectations of Wall Street. Microsoft reported, “record fourth-quarter revenue of $16.04 billion for the quarter ended June 30, 2010, a 22% increase from the same period of the prior year. Operating income, net income and diluted earnings per share for the quarter were $5.93 billion, $4.52 billion and $0.51 per […]
Let’s face it – unless you are YouTube or Hulu, you are looking for ways to build audience and streams to capture more in-stream advertising dollars. Nowhere is this truer than in the news market where CNN, the leading online news site, has a 1.2% market share in streams (Nielsen), and is selling-out 100% of […]
Silicon Alley Insider raises a provocative question about Google CEO Eric Schmidt: how much have he and his leadership contributed to the company’s success? Is he smart or the luckiest man in the world? Clearly Schmidt is smart but the article tries to dissect Google M&A activity and results during Schmidt’s tenure to determine whether […]
Search Engine Journal points to some Twitter postings from Mary Hodder that suggest Google is laying off qualified engineers as part of a mandate to reduce headcount across the board. Apparently this is being done “quietly” so as not to alert press. Guess not. It’s critical to stress that all this is just rumor but […]
When Google went public in August, 2004, co-founders Larry Page and Sergey Brin made no secret of the company’s disdain for how the Wall St. system of analyst ratings and recommendations works. They wrote a letter saying they had no interest in trying to manage analysts expectations and keep Wall St. happy on a quarterly […]
Many Wall Street analysts and Google watchers were anticipating that Google might “come down to Earth” with its Q3 earnings today, given the turmoil in the US economy. But in fact the company soundly beat expectations and posted very healthy revenues, driven by Google’s dominance of the only strong segment of online advertising — search. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Analysts expectations were low and, depending on the analyst, Yahoo barely met or missed them. According to the press release, “Revenues were $1,798 million for the second quarter of 2008, a 6 percent increase compared to $1,698 million for the same period of 2007.” Net income fell 18 percent. The company suffered from the general […]
With two reports about Google’s paid clicks being down, comScore helped fuel a perception among financial analysts that Google might under-perform in Q1. However, Google’s earnings handily beat estimates and the stock saw a 20 percent gain in a single day on Friday as investors were buoyed by Google’s results. By comparison, comScore saw many […]
Silicon Alley Insider reacts to Wall Street Analyst Mark Mahaney’s note that he anticipates Microsoft will raise its bid for Yahoo from $31 to $34 dollars per share. Barring an 11th hour alternative for Yahoo, this should move toward Yahoo’s public position that the original Microsoft bid undervalued the company. It also should please Yahoo’s […]
Last week comScore came out with a report that showed a 7% sequential decline vs. December 2007 in paid search ad clicks. Plus, they showed an 8% drop in the number of clicks per Google searcher from December 2007. The report set shock-waves through Wall Street and caused the stock to drop and drove concerns […]
Over the past several days, a number of blogs (PaidContent, Silicon Alley Insider, TechCrunch) have reported and speculated (based on tips) that Yahoo was contemplating significant job cuts, perhaps as many as 2,500.
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
Propelled by strong quarterly earnings and rampant speculation (and coverage) about its mobile plans, Google stock earlier today crossed the $700 price target many Wall Street analysts had set for the company. It’s down slightly right now. Once Google provides more visibility about its mobile plans, investors could become more bullish or potentially be disappointed. […]
Google has teamed up with Nielsen to offer demographic data to advertisers in its TV Ads program. Google is currently working with distributors EchoStar and San Francisco Bay Area cable provider Astound. Nielsen demographic data are being combined with “aggregated set-top box data” in the new program to offer the information about audiences. Nielsen extrapolates […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google just reported Q2 revenues: “Google reported revenues of $3.87 billion for the quarter ended June 30, 2007, representing a 58% increase over second quarter 2006 revenues of $2.46 billion and a 6% increase over first quarter 2007 revenues of $3.66 billion.” Revenues were somewhat short of high-end Wall Street expectations and shares were down […]
Microsoft’s acquisition of aQuantive was recently approved by the US Federal Trade Commission (FTC) and Yahoo completed its acquisition of ad exchange Right Media after a green light from the FTC. That just leaves Google-DoubleClick as the last major acquisition on the regulatory table. Now a telecom consultant, Scott Cleland, president of Precusor LLC, has […]
Can She Turn Yahoo Into, Well, Google? from the New York Times takes a deep look at Yahoo’s new president, Susan Decker, and her capabilities of turning things around for the company. I’ll bulletpoint some of the reasons why people feel she may or may not accomplish big changes for Yahoo:
Google Still Searching For Recognition in D.C. from the Washington Post covers how Google sent CEO Eric Schmidt to Washington yesterday. Schmidt had meetings with several important politicians and decision makers, but the article says Google’s still working to gain respect. The attention Google gets in the technology world and on Wall Street is the […]