Topic: Webmaster

Matt Cutts Of Google Talks About 2009 With SEM Synergy

Virginia Nussey of BruceClay.com has interviewed Matt Cutts of Google. The interview asks Matt several questions, including what to expect in 2009 from Google in terms of search, cloud computing and the role of an SEO. Oh, and of course, Matt talks about spam, saying international spam has a long way to go at Google […]

SEO

Google Webmaster Help Group: Version 2

Today, Google relaunched several of their help forums, moving them from Google Groups to a new help-specific platform. The English and Polish Google Webmaster Help group have made the move to this new format, with the other languages soon to follow. Below, more details about how this change will benefit site owners and a bit […]

A Small Business Search Marketing Thanksgiving From A-Z

Thanksgiving is almost here, and as the McGee family sits down at a table full of turkey, stuffing, and potatoes next week, we’ll do our regular Thanksgiving tradition: From A-Z, each family member takes a letter and shares something s/he’s thankful for this year. In that same spirit, here’s a list of things that small […]

Google Offers SEO Starter Guide

Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an “SEO Starter Guide” with practical advice for webmasters about improving search engine visibility and increasing traffic to a web site. It comes in the form of a 22-page PDF announced today on the Webmaster Central blog and […]

Presentations & Q&A Sessions From Google’s Third Chat Session

Google hosted its third webmaster chat event last Wednesday. The event had three presentations from Googlers and plenty of question and answer time between webmasters and Google employees. The Google Webmaster Central blog has announced that they have posted a recap of the live chat session. Below you will find the presentations from John, Jonathan […]

What Is Search Engine Spam? The Video Edition

Search engines tell marketers not to spam them. Many search marketers also advise newcomers not to spam. Spamming issues get debated online. But what is search engine spam? What’s it look like? How’s it smell? And why do search engines (not to mention users) hate it? At our recent SMX East search marketing conference, representatives […]

Google Hosting Live Chat Event Wednesday

Google has announced the third ever webmaster live chat event is taking place this Wednesday at 9am (PST) or noon (EST). You can register for the event over here, Google will be using Google Moderator for the management of questions. Adam Lasnik is introducing the event, while John Mueller will be presenting for 15 minutes […]

SEO

Making Sense Of Google’s New Dynamic URL Recommendations

Google’s recent blog post recommending that webmasters avoid rewriting dynamic URLs caused a minor furor in the search marketing industry. Reactions ranged from nervous fears that sites with rewritten URLs should suddenly reverse out their extensive work, all the way to amazement and even anger that Google should recommend a halt to something that many […]

Google Answers On Image Search, Sitelinks, Reinclusions, Redirects & Communication

The Google Webmaster Central blog documented five new Google Group posts, based on the Popular Picks thread, asking webmasters for questions they want answered. So Google answered five of the most popular questions. The answers are on image search ranking, Sitelinks, reconsideration requests, redirects and communication. I am not going to go through each with […]

Google Launches Enhanced 404 Widget

Google has launched a new tool within Google Webmaster Tools that allows Webmasters to create custom 404 pages. To access the tool, go to Google Webmaster Tools, then click on tools on the left and then click on “Enhance 404 pages.” You can then copy and paste the widget code from the Google site into […]

Google Adds Positive Attributes To Look For When Hiring An SEO

The Google Webmaster Central Blog announced that they have updated the content of the What’s an SEO page to provide examples of how SEOs can help your site. Previously, the page mainly focused on scams and things to watch out for from SEOs. Now, Google added some of the benefits of search engine optimization and […]

Google Now Crawling And Indexing Flash Content

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to […]

Google Posts Official Webmaster Help Group Chat Recordings, Transcript, & Presentations

Google has posted the official blog post summarizing last week’s live chat event. Yes, we did post the unofficial version on Thursday night, but now we have the official version live for viewing. Q&A Transcript available via Google Groups John’s Personalized Search Presentation via Google Presentations Maile’s Case Sensitivity in Web Search via Google Presentations […]

Google Adds API To Webmaster Tools

The Google Webmaster Central Blog announced that they now have APIs for developers and webmasters to tap into. You can now access some of the data you see in Google Webmaster Tools through an API. API features currently include:

Google Improves Webmaster Documentation

Google’s Matt Cutts posted that Google has made major enhancements to their webmaster and SEO documentation. They have clarified and detailed much of the documentation that was in need of an update. The documents that were updated include the Robots.txt documentation, spam reporting tools and documentation, IP delivery/geolocation/cloaking documentation, Nofollow documentation, doorway page documentation, and […]

A Webmaster View Of Google’s Latest Search Quality

Since Google posted on how their search quality stuff works, I figured I take the webmaster view and tell you what webmasters and SEOs have been seeing from Google’s search quality as of late. As many of you know, my other search blog, the Search Engine Roundtable, covers webmaster and SEO related discussions from the […]

How To Recover In Google After A Site Hack

My site’s been hacked – now what? from the Google Webmaster Central team provides a much needed guide on how to recover from your site being hacked. Sites are sometimes hijacked in an attempt to inject code and links into that site, to try and boost the hacker’s site ranking in Google and other search […]

Google Offers Robots.txt Generator

Google’s rolled out a new tool at Google Webmaster Central, a robots.txt generator. It’s designed to allow site owners to easily create a robots.txt file, one of the two main ways (along with the meta robots tag) to prevent search engines from indexing content. Robots.txt generators aren’t new. You can find many of them out […]

Google Webmaster Central To Host Live Chat Event On Friday

Adam Lasnik announced the Google Webmaster Central team will be hosting a free live chat event this Friday. The live chat session will enable webmasters to call in and ask questions to Google, while watching Google Webmaster Central members respond to their questions in real time. The live chat session is taking place this Friday, […]

Lee Odden Interviews Google’s Adam Lasnik

Lee Odden posted a ten-minute interview with Google’s Adam Lasnik. Adam is well-known for being one of the many Googlers who work on Webmaster communication. In this interview, Lee asked Adam questions on: Google compliant Flash and JavaScript capabilities Duplicate content issues and if there are penalties Using the nofollow to “sculpt PageRank” Best way […]

The Latest In Link Development

Rae Hoffman has released her second annual set of interviews with link building experts. This year, she talked to 11 people in the search industry who are well-versed in the art of link development. Link building is a fundamental pillar of search engine optimization. Links from authoritative sources are strong reputation signals for factors such […]

The Google Webmaster Tools Quick Start Guide

Google has created the Google Webmaster Tools Quick Start Guide to help webmasters learn the features and reasons to use the tool. The ten step guide displays details on the dashboard, the overview section, the diagnostics section, the top search queries screen, crawl stats page, the “What the Googlebot Sees” page, the links page, the […]

Google’s Webmaster Tools Adds More Diagnostic Features & Video Sitemaps

Today, Google’s Webmaster Tools have been updated with new diagnostic features that alert site owners to problems Google may have extracting content from pages. In addition, they’ve added Video Sitemaps. They’ve also added Hungarian and Czech to the 20 languages already supported. Below more about these features and how best to use them.

Google Answers More Questions On Paid Links

Information about buying and selling links that pass PageRank from the Google Webmaster Central blog answers more questions about the recent paid link regulations Google has set forth for their index. The main reason Google is going after paid links is because of “inaccuracies” in results and “inequities” in ranking those results. Google says that […]

The Anatomy Of A Google Search Result

As Barry noted earlier, Matt Cutts, keeper of all things webspam and webmaster for Google, is reviving his video series. This new set is on the official Google Webmaster Central blog, rather than his personal site, and so far, don’t seem to feature either of his cats. But even cat-free, they are a welcome addition […]

The Big Paid Link Debate Roundup

Official: Selling Paid Links Can Hurt Your PageRank or Rankings on Google from Danny on Sunday has driven a lot of discussion around the blogosphere and SEO industry. I have complied a list of some of the sites that have added additional commentary to Danny’s post. I am sure I have missed some; if so, […]