SearchCap: The Day In Search, March 10, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Search Biz: Google Stock Hits New Low; News Corp Says No On Yahoo
  Today in Search Biz: News Corp isn’t throwing Yahoo a life preserver to fend off Microsoft. Ask loses (a small) paid search partner and gets competition for those women it now says it’s not really that focused on (sort of). Google’s stock hits a new low, but will it…
• 
  New Search Engine Land Column: Search Biz
  There’s a lot of business news in search that we think is important for both searchers and search marketers to know about. But we don’t want all the search business news to drown out other things we post on Search Engine Land or get lost in headlines as part…
• 
  Keyword Intent: Tidy Campaigns Avoid the ‘Dump and Chase’
  Another bundle of advertising flyers just landed on my front porch, only to go straight into the recycle bin. Although I merely dream of the distant day when such lazy and wasteful advertising methods will be punishable by death or a day spent shopping with Paula Abdul, I hold…
• 
  Search Month: Feburary 2008 Search News, In Review
  Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from February 2008, then a major story for various search topics along with…
• 
  February 2008: Search Engine Land’s Most Popular Stories
  Below are Search Engine Land’s 10 most popular stories from Feburary 2008:…
• 
  Google Pitches Media Buying “Dashboard” To Skeptical Ad Agencies
  Many people think that Google is a search engine. That’s true, but it’s only part of a much larger story that Google is developing. Indeed, the company increasingly sees itself as a diversified media buying platform. Already print newspaper ad buying, radio and TV are integrated, to varying degrees, into…
• 
  Search Engine Billionaires & Yahoo’s Decker Boosts Her Salary
  Forbes is out with the latest billionaires list, and Google executives are well represented. Plus Yahoo president Susan Decker saw a 63-percent increase in her salary, with a 29-percent bonus increase from last year….

Search News From Around The Web:

Applications & Portal Features

• Adding Page Numbers to Google Documents, Google Operating System
• Filters for Google Reader, Google Operating System
• Gmail falls prey to spam bots, News.com
• 10 Suggestions for Google Reader, One Year Later, louisgray.com
• Iowa State could hand e-mail over to Google, The Des Moines Register
• Automated malware hits Yahoo and Microsoft IM, ZDNet Asia

Local, Maps & Mobile

• GOOG-411 expands outside of United States, Googling Google
• Google Maps Local Business Center now offering instant listings?, Mike Blumenthal
• Smarter Google Maps Would Add Movement and Templates for Tasks, SEO By The Sea
• Orbitz Mobile Traffic Maps: A Static Maps Story, Google Maps API Blog

Link Building

• The Bizarre Economy of Links – Portland SEMpdx Keynote, SEOmoz

Paid Search & Contextual

• Money in Your PDFs, Yahoo Publisher Network Blog
• Using meta tags to influence your AdSense ads, JenSense
• AOL Brings Out the Penguins to Explain Ad Targeting – Bits – Technology – New York Times Blog, New York Times
• How Landing Page Load Time Affects Your Google Quality Score, PPC Hero
• Cable Firms Join Forces to Attract Focused Ads, New York Times
• Google AdSense Down for Two Hours on Saturday, Search Engine Roundtable
• Google execs address decrease in ‘paid clicks’, MarketWatch
• To Aim Ads, Web Is Keeping Closer Eye on You, New York Times
• Trademark Law and Domain Names: ACPA or UDRP?, SEOmoz
• Yahoo & Twitter Ad Partnership in the Works?, Search Engine Journal

Searching

• Yahoo Dethroned in Taiwan, PC World
• YouTube Blocked in Armenia?, Google Blogoscoped
• Ex-Googler Launches Search Engine Community, Topicle, Read/Write Web
• Live Search Books snags religious content from Princeton, Ars Technica
• One Firefox Plugin You Have (And Should Use for Reputation Monitoring), ViperChill
• Quintura’s visual search: ‘iPhone for the search market’, thenextweb.org
• The Dirty Job of Digging For Accurate Information, AllThingsD
• Things You Didn’t Know You Could Do With Google, PC World

SEM Industry

• 15 Ways to Be a SEO Conference Douchebag, Stuntdubl
• All-time greatest Google songs, NetworkWorld.com
• Mike Grehan Joins Acronym Media as Global KDM Officer, Search Marketing Gurus
• SES New York 2008 Conference Coverage Schedule, Search Engine Roundtable
• TopRank List of Marketing Conferences – Why do you attend industry conferences?, Online Marketing Blog

SEO & SEM

• How And Why To Monitor Google Rankings, Search Engine Journal
• Google Once Again Says Toolbar PageRank Score To Be "Abstract", Search Engine Roundtable
• Slow Down Nosy SEO’s and Snooping Competitors, IncrediBILL’s Random Rants
• Squeezing The Juice Out Of The Low-Hanging Fruit, Bob Massa
• The Best Kind of Traffic for Web Sites, New York Times
• Which Google Data Center Am I On Now?, Search Engine Roundtable

Social Media

• February Top Social Networks – Make way for the new guys, Compete Blog
• Social Media: Why Some AD/PR Agencies Don’t Get It, SEO Speedwagon
• Digg Users Are Doing Their Best To Kill An Acquisition, TechCrunch
• Watch Out FriendFeed: Socialthing! Is Even Easier to Use, TechCrunch

Video, Music & Image Search

• Here Comes Hulu Mania. Again, TechCrunch
• YouTube’s New #1 Video: The Unprecedented Rise and the Mobocracy that Led to its Fall, SEOmoz
• Presenting the Yahoo! Video Awards, Yahoo! Video Blog
• Serving Up Television Without the TV Set, New York Times

Other Items

• Podcast:: Microsoft’s New Search & Win; Seeking Search Marketing Standards & More!, Daily SearchCast

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• The World’s 50 Most Powerful Blogs
• How to Grow an Organic Search Ranking using Thematic Search Modifiers
• Site Structure – SEOs Going Fishing Without Any Bait
• The Good, The Bad & The Pay-Per-Click Ugly
• Digg’s Algo Change Cut Promotions by 38%
• Oprah is No longer the Supreme Gate Keeper: Double Dipping Viral Marketing Strategies
• SEO Link Building: Budget Stretcher for Online Retail and E-Commerce Sites
• A Measure Of Success
• TweetVolume : How Is This Popular at Twitter?
• Just a Whole Bunch of Digg Rumors & Speculation
• How Secure is Your Social Media Platform?
• Defend Yourself: Bid On Your Brand Name in PPC
• 1 to 1 ratio for Sphinn/DeSphinn?
• Google, Microsoft Said To Be Preparing Bids For Digg
• 117 SEO RSS Feeds Worth Reading
• You Say Tomato, I Say Del.icio.us
• How Search Really Works: Recognize This Index?
• Fighting Blog Hacks: Preventing And Eliminating Intruders |
• Google Adds Page Load Time To Quality Score Algorithm
• The Independent Webmaster’s Manifesto
• 15 Ways to Be a SEO Conference Douchebag
• It’s Not Networking it’s Notworking
• Why Is Preemptive Reputation Management So Difficult?
• Yoda’s Ultimate Tool List Part 1: Competitive Research
• See How Old A Page Is With One Click – New Firefox Plugin
• Facebook vs. LinkedIn: Which is better for business?
• The Real Future of Digg
• Are You a Maki or a Yaro?
• 54 Toilet Paper Rolls, A Pallet of Soda, & Sams Club SEO
• SEM License Plate…The Dr. Is In!
• Sometimes Fixing a Site Means Breaking It First
• Google Getting Social? Can You Digg It?