SEO pioneer and content expert Jill Whalen passes away
Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ethical form of search marketing.
Topic: White hat SEO
White hat link building strategies that work in 2023
Discover how quality links can elevate a website's credibility and boost rankings with no shortcuts – just straightforward strategies
Off-Page SEO
Off-Page SEO is the other main type of SEO. It means anything you do off of a page to improve your page ranking. It mainly means inbound links. An inbound link is simply a link from another website to yours. It now (kinda) includes social media, which is why social media is useful for SEO. Google looks […]
Secure your SMX West pass now & save big. Rates increase next week!
Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics presented by the SEO […]
SEO Ethics Are In The Eye Of The Beholder
True story. I was sitting at one of my computers, a bit flustered because I was trying to solve yet another CSS (Cascading Style Sheet) browser incompatibility, and I received the following email: I would be pleased to buy some text links on your website. Let me know if you are interested so we can […]
SMX Advanced: Black, Blue, And Read All Over
Learning is a fundamental and highly adaptive function in human beings. More than any other species, humans are designed to be flexible learners and active agents in how we go about acquiring knowledge and skills. Yet much of what people learn happens without any formal instruction. Think about it. When we’re kids, we learn not […]
No, Advanced SEO Does Not Mean Spamming
Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record — no, advanced SEO doesn’t mean you have to spam. Not in my […]
Black-Hat SEOs Are Worthless, Shady Criminals
Black hat, white hat, blue hat, new hat… why should anyone care which color hat any search engine optimization (SEO) professional labels him- or herself? This was a question presented to me by one of my colleagues, Bill Slawski at SEO by the Sea, at the last search engine conference. I have been thinking long […]
No SEO Bull: Calacanis Challenge Sees Traffic Rise 21%
Neil Patel challenged Jason Calacanis, who said last month that SEO is bull, that SEO can improve traffic to his site. Jason accepted the challenge and the early results have now been posted. Neil shows that by making “white hat” recommendation, he has increased Jason’s search traffic by 21 percent. Note that Neil also said […]
More Rounds In The “Is SEO Overrated” Debate
The "Is SEO Overrated Or Rocket Science" debate continues. Sigh. OK, I give up. I guess we have to have this every two or three years. All the arguments I’m reading, I’ve read (or made before). But maybe that’s healthy in an industry where you always have new people coming in. I’ll give you the […]