Universal Search Comes To Google Maps — Sort Of

In something of a whimsical post (“Confessions of a search box“), the Google LatLong Blog says that photos, YouTube videos, and book search results have been added and are now discoverable in Google Maps. The photos are from various sources, including Google-owned Panoramio and Flickr. This is all content that can be found in Google […]

In something of a whimsical post (“Confessions of a search box“), the Google LatLong Blog says that photos, YouTube videos, and book search results have been added and are now discoverable in Google Maps. The photos are from various sources, including Google-owned Panoramio and Flickr.


This is all content that can be found in Google Earth, which shares the same platform as Maps. Increasingly, the two products are less distinct and more of Earth’s content and functionality are making their way into Maps (terrain is another good example). Another way to look at this is as the introduction of multiple forms of content (a la Universal Search) into Maps.

Google has said its mission with Earth is to “geographically organize” the world’s information. As I said, Earth has had multiple content types for a long time and now those layers are starting to make their way into Maps online. Indeed, Google’s vision for Maps is as a multimedia content platform with a geo orientation.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.


About the Author

Greg Sterling

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.