Video: Andrea Cruz Lopez on Google Ads expanding match types

Learn from a PPC expert on how to control your spend with the constant Google Ads changes.

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I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things around Google Ads. But if you know me, I like to talk about more of the “bad things” – so we kicked things off talking about the change where Google Ads expanded more match types back in August.

Andrea shared tips and advice on how to stay on top of these changes, how to communicate these changes to clients and ultimately how to ensure you are not wasting your ad spend when Google expands your keyword selections. She also shared some general advice around tips and strategies with Google Ads.

Here is the video:

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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