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Video: Inside Google’s Self-Driving Cars

Danny Sullivan on March 3, 2011 at 8:31 pm

At the TED 2011 conference this week, Google has been giving extremely rare demos of its self-driving cars. TED attendees have even been allowed to travel inside them, on a closed course. Below, some video of the action.

Google’s Robot Cars

Google’s Sebastian Thrun, the software engineer who heads the project, gave a short talk at TED in Long Beach, California, about the effort — including a touching opening about how he was influenced to research ways to make driving safer by after a childhood friend had been killed by a car.

Thrun showed a video montage of the auto-driving cars on regular roads that was pretty amazing. You could see the cars avoiding things like a deer that dashed in front of one or another making it carefully around a small hillside road, as a large truck came toward it.

Real Life Demos On Closed Course

Outside the TED event, Google used a nearby parking lot to give people first-hand demos of the driverless cars. Here’s video that I shot of one of the cars zooming around the lot:

The car is going so fast because Google specifically programmed it to do so, in this case. Normally, it wouldn’t be making all those squeals and cornering so hard. But because it’s on a closed course, Google choose to demo that it can drive aggressively, if needed. You’ll notice the operator driving it at the very end, and that’s because the automated route ends a bit further back from the loading area.

The robo-car knows the route it’s supposed to follow, in this case. It needs a special route programmed, because there are no roads to follow. If it were on a regular street, typically a destination would be programmed in as with a GPS, a general route computed, and then the car would navigate. It has even driven routes from San Francisco to Los Angeles, all through automation, Google says.

View From Inside

Below is the trip I took inside the automated car. There’s a safety driver next to me, but once the car goes to automatic, he’s simply a passenger:

For more about the project, see the excellent New York Times article that we covered in October, which is a great overview, as well as Google’s own post about the technology.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.