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Video: Mike King on the evolution of link building

Last week I had the opportunity to sit down with Michael King of iPullRank to discuss his experience within SEO. Mike is known for his work over the years around content marketing and link building but he is also known for his over-the-top presentations and on-stage performances.

In this interview, I asked Mike about what led him to move from working at several marketing agencies to building his own successful agency. We discussed his tips on getting comfortable talking on stage in front of large audiences. We then talked about how link building has changed over the years – the short answer according to Mike is that it hasn’t.

Here is the video interview:

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.

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Content Marketing IPullRank Link building Michael King Public speaking Search engine optimization Search Engine Roundtable YouTube
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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.