What Does Search Activity Say About The Election?
With less than a week to go until U.S. voters choose a new president, Yahoo is sharing what it knows about White House-related search activity. Here are some highlights from Yahoo’s blog post today, which taps into data from Yahoo Buzz: During the past week, Barack Obama has been the subject of more than twice […]
Matt McGee on October 30, 2008 at 4:11 pm | Reading time: 1 minute
With less than a week to go until U.S. voters choose a new president, Yahoo is sharing what it knows about White House-related search activity. Here are some highlights from Yahoo’s blog post today, which taps into data from Yahoo Buzz:
- During the past week, Barack Obama has been the subject of more than twice as many queries as John McCain.
- A week ago, there were six times as many searches about Cindy McCain compared to Michelle Obama.
- Geographically, on a queries per capita basis, John McCain is getting most of his search interest from Washington, DC, New Jersey, North Carolina, Ohio, and others. Barack Obama, on the other hand, is a hot search topic in Washington, DC, Georgia, Florida, Virginia, and others.
Yahoo also compared the search volume of the two presidential candidates head-to-head in five key states:
Perhaps best of all, Yahoo says it’s seeing a “surge in look-ups for information pertaining to voter registration.”
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Related stories