How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
Topic: Ohio
Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
Multi-location SEO strategy: Stop competing with your own content
Content overlap, unclear ownership, and poor planning can limit growth. Learn how to align corporate and local SEO efforts.
TikTok debuts AI-powered ad automation tools
The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.
Is your brand guilty of greenwashing in your Google Ads?
Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand's environmental efforts.
Microsoft calls deceased NBA player ‘useless’ in AI-written obituary
The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
Google files lawsuit against company falsely promising Page 1 rankings
Google's lawsuit alleges that a company called G Verifier scammed and harassed hundreds of Business Profile merchants.
Alexa users claim Amazon is using voice recordings to target ads
Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.
If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief
Plus, tips for choosing the right event to speak at.
Nearly 50 states’ attorneys general join in antitrust investigation of Google
Facebook is also being investigated in another multistate action lead by New York.
Case study: Waze Local ads drove a 57% increase in leads to local auto dealer
This translated into more than 120 additional repair orders per month or about 360 new customers during the quarter.
US Teacher Appreciation Week Google doodle highlights what it means to be a teacher
Today's doodle was created in partnership with the 55 US educators named "State Teachers of the Year" by the Council of Chief State School Officers.
Four US presidents in the KKK? Google’s latest problem with featured answers
Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there's no conclusive evidence any were.
SearchCap: Google communication, search ad growth & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search ads in 1H generated $16.3 billion or 50 percent of total digital revenueNov 1, 2016 by Greg Sterling Mobile was the driver of overall growth, with mobile search ad revenue […]
Mount McKinley Becomes Mt. Denali On Google Maps; Bing Stays With Old Name
Restored to its native name by US President Barack Obama, the transformation has yet to fully complete on the major search engines.
When Was The First Traffic Light Installed? Google Logo Marks Electric Traffic Signal’s 101st Anniversary
Now that it's in the car business, Google is celebrating the first electric light installed in Cleveland, Ohio, with a Doodle designed by Nate Swinehart.
Everything’s Not Awesome: Google News Spammed With Pitch To Watch “The Lego Movie” For Free
It’s definitely not what you expect to make the top of a Google News section, a crappy article promising that you can watch The Lego Movie online for free, not when the film is still in theaters. But that’s what Google is delivering up. The screenshot above shows the situation, which reader Vishvesh Agrawal of […]
The Right Way To Do Click-To-Call In An Enhanced Campaign World
Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my primary interest is to understand not only how searchers locate and discover desired content, but also why searchers make specific choices. For example, when does a searcher prefer to use […]
Bing Maps Adds New Bird’s Eye Imagery, Venue Maps & A Report A Problem Feature
Bing Maps announced a number of new additions today, including a more expansive collection of Bird’s Eye Imagery locations, new Venue Maps and a Report a Problem feature. According to Bing, the search engine has published 1,452,948 sq km of Bird’s Eye images from around the world with the largest collection posted today, offering users […]
Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States
Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware […]
Class Action Lawsuit Against Google For Ads On Parked Domains Turned Down
paidContent reports the lawsuit brought against Google in 2008 over quality of ads showing on parked or error message web pages has been thrown out by the court. On Thursday, January 5th, U.S. District Judge Edward Davila turned down the class action suit brought against Google. He said he would not allow the suit because […]
SearchCap: The Day In Search, November 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Unveils New Top-Of-Page Bidding Options Google introduced a report in July that let AdWords advertisers compare performance between top-of-page ads and those appearing on the side (and now the bottom) […]
ShopCity: Latest Publisher To File Antitrust Complaint Against Google
Google Is Target of ShopCity Antitrust Complaint to FTC from Bloomberg News reports yet another FTC antitrust complaint was filed against Google. This time the complaint was filed by ShopCity, a service aimed at helping local businesses sell products online. The complaint was filed on November 11th by Gary Reback, an antitrust lawyer at Carr […]
Google Releases A Guide to the Senate Judiciary Hearing
In preparation for the anti-trust hearing this Wednesday, Google has released a guide to the Senate judiciary hearing web page. The questions address Google’s point of view on the various questions or points on hand, they include: When you hear, “Google is a gateway to the web and controls what people see,” remember… When you […]
SearchCap: The Day In Search, September 2, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets To Be Annoying In a new article from eMarketer and Lab42, information was released around brands […]
Google Wins Potentially Significant Antitrust Victory In Ohio
Google has won a potentially significant legal victory in an Ohio case that involved antitrust claims and may portend victory in other similar cases where private litigants have asserted antitrust violations against Google. The case, which we’ve written about before is Google v. myTriggers.com, originally filed in late 2009. The short version of the underlying […]
Googleopoly: The Definitive Guide To Antitrust Investigations Against Google
We’re another step closer to the US Federal Trade Commission launching an expected antitrust investigation of Google. If it does, the FTC will join the EU and Texas in doing broad investigations. But Google’s been examined for antitrust issues many times before this and mostly come through OK. Here’s our comprehensive guide to Google and […]
Up Close With Google’s Search By Image: Hits, Misses & More
Earlier this week at its Inside Search event, Google announced a new way to search the web called Search By Image. Rather than enter a text query, Search By Image lets you begin your search with an image and Google will (try to) tell you what it is and show visually similar images. Search By […]
Can Likes, Pluses & Tweets Cleanse The Link Graph?
It’s an extremely challenging time to be a link builder. Whether you see yourself as white hat, black hat, or as most are, gray, there has never been a time in my nearly two decades of being a content publicist / link builder when it was more challenging to keep up with the variety and […]
Google Likely To Face US Antitrust Case Later This Year
Bloomberg provides more evidence of a coming antitrust investigation of Google by the US Federal Trade Commission (FTC) or Justice Department. We’ve now been hearing these kinds of statements and suggestions — from various “unnamed sources” and “people with knowledge of the matter” — for months. The Bloomberg article says that the ITA-acquisition decision could […]
Texas Officials, Public Interest Lawyers Push For More Disclosures From Google
The effort to get Google to disclose more information about how it ranks sites and the details of its algorithm is nothing new. However that information, among other things, is now being sought by the Texas Attorney General’s office in conjunction with a broad antitrust investigation against Mountain View. According to Bloomberg: Texas Attorney General […]
Thomas Edison’s 164th Birthday Celebrated With Google Logo
Google is featuring a special Google logo, also known as Google Doodle, for the 164th birthday of Thomas Edison. The logo illustrates some of Edison’s most famous inventions including the electric light bulb, phonograph, and the motion picture camera. Edison holds over 1,000 U.S. patents and is the most well-known inventor of all time. Here […]
Sunrise, Florida, Reemerges From Google Maps’ Bermuda Triangle
The city of Sunrise, Florida, is back on the map. On Google Maps. It mysteriously vanished more than a month ago, making it impossible to find anything in Sunrise via a Google search. Some local businesses have reported significant declines in online sales. The city’s mayor, after contacting Google and failing to get a call […]
SearchCap: The Day In Search, September 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Make Paid Social Media Ads Effective And Engaging While advertising on social media makes sense for advertisers, the owners of ‘free’ sites like Twitter and Facebook still need to […]
Texas Attorney General Investigating Google & Antitrust Issues
Texas Attorney General Greg Abbott is conducting an investigation into Google’s business practices as they relate to search listings, in particular whether Google is manipulating its paid and editorial results in a way that violates antitrust laws. We received a tip about the investigation this week, and Google confirmed today that an investigation started in […]
SearchCap: The Day In Search, August 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot On Sphinn: Using Excel For SEO, Paid Links, Link Building Strategies & More Every day, your peers in the search industry are reading and voting on articles that are shared […]
SearchCap: The Day In Search, November 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News For iPhone Gets Redesign The Google Mobile Blog announced Google News on the iPhone, Android and other smart phone devices has a new design. The new design looks more […]
Christin Engelberth Wins Google 4 Doodle 2009 Competition
Google announced Christin Engelberth, a sixth grader at Bernard Harris Middle School in San Antonio, Texas, as the winner of the second Google 4 Doodle competition. Her Doodle will be displayed on the Google.com home page tomorrow, May 21, 2009. In addition, she will receive a $15,000 college scholarship, a laptop, and a $25,000 technology […]