Topic: Washington

SearchCap: Bing & Google Olympics, Yahoo tests & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction toolAug 1, 2016 by Amy Gesenhues Powered by Bing Predicts, the new “Events to Watch” tool will be […]

Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook

  LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN. In this Psychographic Targeting Hot House, aimClear Production Manager Lea Scudamore highlights eight fantastic […]

Google Tests Direct Hotel Booking

Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel site. This was first pointed out by travel news site Tnooz. Other than the example provided in the Tnooz article (a Washington […]

MPAA: 82 Percent Of Searches Leading To Pirated Content Come From Google

The Motion Picture Association of America (MPAA) today accused Google and other search engines of playing “a significant role” in directing consumers to pirated movies and TV shows, with a special callout for the amount of Google searches that lead to infringing material. It’s the latest volley in a long-running battle between Hollywood and the […]

SearchCap: The Day In Search, August 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Editor Update Brings Upgraded Sitelink Management And More Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now […]