Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong
Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more
Topic: Florida
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
Top link building services to scale your SEO efforts
An extensive list of top link building services that can accelerate organic rankings and brand visibility.
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
First SEO conference for lawyers – Dec 6 in Miami
Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.
Semrush acquires Search Engine Land
Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Link building services to watch in 2024
These link building companies could help elevate your SEO and boost your online presence.
Google to honor new privacy laws and user opt-outs
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
6 unpopular SEO opinions you need to consider
From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.
Small review site lost 91% of its Google traffic to affiliate-focused SEO content
Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
SearchBot December update: User samples and new prompts
See what's new in Search Engine Land's generative AI chatbot, SearchBot, including 36 new prompts and prompt libraries.
Google’s Florida update: 20 years since the SEO ‘volcanic eruption’
Dive into the 2003 Google algorithm update's seismic impact on SEO and its lasting effects on the industry.
The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll
The poll asked readers to vote on what could have caused the recent tragic death of 21-year-old Lilie James; murder, accident or suicide.
Bitter, cynical Verge article blames SEOs for ruining the internet
What kind of publication would spend their time smearing an entire SEO industry for traffic and profit? The Verge.
How Search Generative Experience works and why retrieval-augmented generation is our future
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
5 tips for effective PPC bidding on a budget
Looking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips.
TikTok CEO faces congress over security concerns
The US government, worried about China's manipulation, seeks to manipulate TikTok to do what it wants.
This day in search marketing history: March 14
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
Arbitrage in Google’s Local Services Ads: What you need to know
Spam in the local search space appears to have moved into another area that Google is unable to police actively.
The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
Google: Helpful content update isn’t done
SEOs were expecting a massive impact, but it hasn't materialized. Google's Danny Sullivan says the update will continue to be refined.
SEOs feel content ahead of Google helpful content update
Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful.
Google to ease ad restrictions for abortion pill providers
The label will make it easier for at-home abortion providers to distinguish themselves from other services that try to discourage the practice.
Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief
Plus, check out our new Google Search Console guide
Case study: More content is not always better for ranking in Google
Content is king in SEO, but it's critical that it's the right type of content for your target audience and the SERP landscape for each client.
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their doors.
The most memorable Google algorithm updates of all time
Panda, Penguin and the Florida updates still loom large. What you can learn from their history.
What 20 years of Google algorithm updates say about what SEOs should focus on next
More than a history lesson: How to prepare for the next big Google update.
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not over.
What location data can tell us about the COVID-19 pandemic
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.
Should you continue to solicit reviews during the outbreak? Local SEOs disagree
There are a mix of considerations, on a spectrum from idealistic to pragmatic.