Yahoo Asia & More European Properties Transitioned To Bing Powered Results

By Barry Schwartz

Published: September 20, 2011 at 9:34 am

Yahoomicrosoft Organicuk The Yahoo Search Blog announced they have transitioned much of their Asian algorithmic search to be powered by Bing with the exception of Korea.

Specifically, Asian Yahoo search users in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam will now get Bing powered results. In addition, they also migrated over more European countries such as Greece, Poland, Romania, Switzerland (German, French and Italian languages) and Turkey. In addition to the transition of Yahoo UK to Bing back in August, which included Yahoo UK, France, Germany, Spain and Italy.

Yahoo also said Austria, Denmark, Finland, Norway, Russia, the Netherlands, Sweden, plus several countries in MENA (in Arabic language) have been moved over and of course all the previous announcements.

There is no word on the paid search aspect of these new countries as of yet.

Remember, Yahoo transitioned to both Bing powered organic and paid results in the US a while back.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.