Yahoo Testing Favicons In Search Ads

By Barry Schwartz

Published: May 7, 2009 at 1:16 pm

The Yahoo Search Blog announced they are now testing favorite icons (favicons) in the search ads. For example, a search for expedia may return an ad that shows Expedia.com’s favicon. Here is a picture:

Why is Yahoo testing this? Yahoo said:

Well, it’s just one more way for users to know they’re really looking at your site, which will improve the search experience. And if they know you’re really what they searched for, they may click on you more frequently, helping your click-through rate and improving your quality score.

If you do not want your ads to show the favicon, just tell Yahoo and they will remove it.

Google recently has been testing favicons on AdWords as well.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.