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Search Engine Land » Channel » SEO » Yoast SEO 11.3 lets you add an image of a person to its structured data graph

Yoast SEO 11.3 lets you add an image of a person to its structured data graph

In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.

George Nguyen on May 28, 2019 at 3:44 pm

Yoast’s latest plugin update lets webmasters include an image, avatar or logo in the structured data graph and adds a new filter that can be used to disable link indexation. It also announced that it will be pulling support for versions of WordPress below 5.2 as soon as 5.3 is released.

yoast_image_structured_data

An image, photo or logo can be associated with the person the site represents.

Why we should care. Like it or not, rich results are showing up in SERPs more and more. Using structured data markup can help search engines understand your content and display it as a rich result. In this particular case, applying it to the image of a person that a website represents may help surface that image on relevant queries and increase traffic.

Yoast typically only supports the two most recent WordPress versions, but they’ve kept supporting WordPress 4.9 to give webmasters more time to switch over to 5.0’s new editor. When 5.3 is released, sites that aren’t at least on WordPress 5.2 may not get the full benefits of Yoast’s schema implementation.

More on the update. Along with some bug fixes, Yoast also included a new wpseo_should_index_links filter that webmasters can use if they want to disable link indexation and added support for built-in taxonomies for those that would like to include their blog archive page in the breadcrumbs.

Beginning with Yoast SEO 11.0, the plugin creator has focused on revamping schema implementation to make it more accessible. Its previous updates have been focused on helping users provide the correct information for Google Knowledge Panels, Pinterest Rich Pins, applying Schema to images and videos as well as customizing what structured data gets shown to search engines. It has been releasing updates just about every other week, so we may see another one around mid-June.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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About The Author

George Nguyen
George Nguyen was an editor for Search Engine Land, covering organic and paid search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

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