• http://twitter.com/SuccessSectets Carl Clay

    These are helpful tips no only for B2B but for pretty much any landing page.

  • http://conversionscientist.com Brian Massey

    Carl, I agree completely. B2B sites seem to be the most egregious violators of the complete thought theorum. Thanks for the comment.

  • http://conversionscientist.com Brian Massey

    Joseph,

    This is hard. I find myself breaking this rule in the marketing I do for my company. We are not the subject OR the object.