• http://www.visualscript.co.uk Badams

    I’m not sure you’ve so much ‘discovered more types of searches’ as that you’ve found refined examples of informational, navigational, and transactional queries. All of your examples easily fit within the existing user intent framework.

  • http://www.writersear.com/ mdmcginn

    Yes, I think a named page search is a type of navigational search, while a known-item search is a type of informational search. As you say, an ad-hoc searches is informational. Still, it’s good to be reminded that searchers aren’t always looking for the home page, aren’t always looking for a page they’ve never seen before, and aren’t always ready to buy just because they’re looking for product information.

  • http://www.search-usability.com/ Shari Thurow

    Hi guys-

    Nope…both of you would be incorrect about types of searching behavior, refined or not. A known-item search is often a navigational search (because a person often wants to go to a specific page on a specific website, not necessarily the home page). Parts of URLs are indicators of navigational intent.

    An exploratory search can be both informational and transactional, or a hybrid of the two.

    Ah! My editor’s little oversight! The original article had 4 searcher behaviors. Site finding is one of them. It was probably edited out due to size.

    Searcher behavior is far more complex than most SEOs, information architects, web developers, and usability professionals imagine. It has always been fascinating to me to observe these behaviors independently of other university and search engine research, and validate them. When I find these labels and observe them consistently, that’s when i write about them.

    Believe me, there are other searcher behaviors. :-)

  • http://www.smoz.info Eric

    great article! thanks a lot Shari.

    with searchers’ behavioral research, our SEO works may be more targetted.

    and i’m thinking, such research combined with keywords profitability research may provide more interesting results.