90% Of Google Webmaster Messages Are Regarding Black Hat Issues

In a recent video by Google’s head of search spam, Matt Cutts said that 90% of the messages sent out via Google Webmaster Tools are related to black hat issues. Whereas only 3% of those messages were specifically about unnatural links.

This video response comes in response to many webmasters thinking that of the 700,000 messages Google sent out in the first two months of this year were mostly related to link notifications. However, Matt Cutts said no. He said only 25,000 of the 700,000 were link related but about 600,000 of the 700,000 were black hat related.

Here is the video:

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Related Topics: Channel: SEO | Google: SEO | Google: Webmaster Central | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.facebook.com/dinheiro Custodio Fernandes

    I received two of these such messages for “unnatural links” in one site (see url) in blatant cases of “negative seo”, the last one of which I responded to on October 27th (and included a disavow link request). To day I have not received a reply, nor has the situation been corrected, so either the number of messages is higher than Google is leading people to believe or Google has to few employees handling such cases…

  • http://twitter.com/TopHatHannah Hannah Monroe

    *25,000. Article says 2,500.

  • http://lostpr.es/ David Iwanow

    Question is what % of websites are not using GWT?

  • http://www.facebook.com/nooooorm Norm Miller

    Is that a gun wielding panda on his shirt?

  • http://twitter.com/daechon daechon

    filed on Oct 19 and got a response last week. I think they’re just backlogged because of the requests coming in after the disavow tool went public.

  • kartik kads

    But i think so many site use black hat seo than the site ranking is on top ten, so i think black hat seo is good or bad how to defined that. Can you justify that?

  • Baws

    He looks much older… I think. Maybe he is close to the end

  • http://twitter.com/RekhaBisht5 Rekha Bisht

    Black hat SEO is as a part of SEO but, I think it’s not necessary to use black hat SEO techniques to rank. After Penguin update I do properly content based SEO and it’s helping me to rank. :)

  • http://www.socialbakers.com/ Peter Kelly

    It is… :D

  • http://webloggerz.com/ anshit


  • Jim Magary

    I think the gun-wielding Panda is the REAL takeaway from this article…

  • Durant Imboden

    I need new glasses. At first glance, I thought the panda was either conducting an orchestra or giving a blessing.

  • http://www.v2interactive.net/ Josh

    Too vague, I would love to know more details about the rest of the 97% black hat messages…

  • http://twitter.com/danthies Dan Thies

    That’s 90% of the messages that went out in January & February. You should know how carefully the man parses his words, Barry!

  • http://www.openwavecomp.com/iPhone_iPad_apps_development.html Sam Ward

    BlackHat SEO is always bad way to perform better on Search engines. Always do and follow ethical SEO in promoting a website

  • http://www.pluswriter.com/ dirk041

    why, google does not provide a registration fee per install account?

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