• Ishwor Singh

    I am sure in coming year this industry will grow more and more because everything is getting on internet and is becoming a great tool to promote business. SEO is never ending learning field which I love so much about.

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Is excessive competition in the industry forcing SEOs to price themselves low to win clients?”

    I think that’s a fair question to ask. How can I make a real living when my competitor is willing to charge 1/2 for the same services? Supposedly the same services anyway :) But as long as some SEOs are willing to undercharge for their services (maybe they are black hat, maybe they are new, maybe they don’t know any better) it’s make it a little harder for the rest of us.

  • http://www.facebook.com/profile.php?id=628879158 Matthew Egan

    There are several points missing that would make this information more valuable. Take that concern that many SEOs are making less than $30,000, or 45% that are making less than $50,000. That is great cause for concern assuming that these folks are all primary SEOs, vs. being on staff at an SEO agency. I certainly make more than $30,000 a year, but I have staffers who make less than $50,000, so that data point isn’t as relevant if you take into account the role of the person.

    Additionally, one should ask the respondents how long they have been in SEO. There is a lot of buzz around SEO and many may view it as “easy” and a great way to make money, so my instinct tells me that the people making less than $50,000 are either employees at agencies, or are newer SEOs that will either fail when they realize that the SEO industry only prints money for the best, or quickly rise to higher income points as they put a few more years under their belts.

    Folks joke that we don’t use Algebra in our daily lives, but that’s not the case here at all, we’re looking at an XY of Income by Percentage of Respondents, but in true Edward Tufte fashion we’d be a lot better served if we gauged the income by the number of years the person had been a dedicated SEO (or again, a staffer at an SEO agency).

    If you take the CEO types who make $100-200,000+ annually, and then you toss in the number of years they put it, I’d imagine you’d get different data than if you accepted submissions from the employees of those CEO types who are going to make between $30,000 and $60,000 unless they’ve been in the industry much longer and have a lot more to offer in return.

    What I see when I look at this data, is that there are likely many new SEOs who are interested in the industry, have some basic SEO knowledge, but they’re the ones out there charging $500 a month and only doing what we call “SEO Busy Work” as opposed to actually adding value to the client.

    None of this information is surprising, or cause for concern, but if we looked at it from a different angle, gauging not just by a single answer and a percentage of those answers, but instead by the persons role or by the persons time in the industry, I’d wager we’d get much different results.

  • Kris Roadruck

    I’d be really curious to see these results broken down by country of respondent. Some of these numbers look really really low. I suspect you’ve got a lot of guys from india tweeking your numbers to the low end.

  • http://localsearchforum.catalystemarketing.com/ Linda Buquet

    Thanks for sharing the results of your survey Myles, I was out on Friday so just started to spread the word today. Great info that consultants need to know about.

    Yes, I agree the numbers seem really low and may be skewed by country, or at least I hope that’s the case.

    But when we’ve had discussions about fees and what it takes to be a successful local search consultant at the local search forum, many admit they are struggling to make ends meet – folks I would assume ‘should’ be doing well.

    I think in local, the low fees are due in part to all the low end scammers and overseas companies that pretend to be Google, promise page one rankings for $200 and hammer business owners with multiple robocalls per day. Some of those companies have thousands and thousands of clients, so their pitch and methods work on naive business owners, setting expectation that you can get to the top of Google Local for cheap. Those guys ruin it for honest consultants.

  • http://kercommunications.com/ Nick Ker

    Some of this, like the relatively low income per customer, would explain where all of the new clients with penalties are coming from.