• S.C.

    Direct Connect could do wanders for traffic to your Google Plus page, but when Google changed the initial purpose of the “+” search operator a lot of people that were using it got pissed off.

  • http://logan9497 logan9497

    It remains to be seen how effective this will be when it is fully integrated. I am going to use it on my site and see what pans out.

  • http://www.nathanielbailey.co.uk Nathaniel Bailey

    Well this all sounds good at first but what about those companies who share the same name with another company, or other companies?

    For example, one of my SEO clients is a coach company [name coaches] and there is another company with the same name as theirs, so which one will google pick for the Google+ Direct Connect?

    S.C. I don’t know anyone that used + rather then “” so I dont think saying google pissed people off by changing it is going to effect how this works, plus I dont think google care if it annoyed some people as doing this is going to help promote and most likely grow the Google+ network bringing in more users.

  • Winooski

    Sorry for the rant, but…

    As I understand it, if Google gave to one of my Google+ pages “Direct Connect” status, all that would mean is any Google search for an appropriate trademark preceded by “+” would forward the visitor to our corresponding Google+ page. It’s a version of the “I’m Feeling Lucky” button, but with the destination being a Google+ page instead of my official site.

    First of all, my impression is that few people use “+” as a search operator right now, and that’s after more than a decade of it being the official “the results must include this word” indicator. That’s one reason why Google recently yoinked that functionality for the plus sign, telling people to use quotes instead (e.g., old query: [restaurants +chinese]; new query: [restaurants "chinese"]). If “+” had REALLY used more frequently in queries, Google would think twice about its decision to repurpose it for use only as a Google+ indicator. (See http://searchengineland.com/google-sunsets-search-operator-98189 for more info.)

    So that means Google now has to undertake a huge marketing push to get users to start thinking about “+” as a way to get to a brand’s official Google+ page. Maybe it catches on, maybe it doesn’t, but, either way, it’s an uphill battle for getting it used more frequently.

    Second of all, it’s very nebulous as to exactly which version of a trademark the “+” would work for, if any. [+myofficialsitename] seems like a no-brainer, but how ’bout [+mymisspelledsitename], [+my official site name with spaces], etc.? Also, would the hapless searcher have to use quotes for multi-word Direct Connect searches? Again, we’re looking at another uphill battle re user compliance.

    And finally, as with so much of what Google does, Direct Connect functionality is entirely at their discretion, but we might increase our odds if we were to, y’know, put a badge on the site corresponding to the Google+ page in question. Hmm, let me think about this: I provide Google with free advertising, and in return, they might –might!– grant me the service of shunting people who use a specialized query formulation to…not my site, but to my Google+ page, which, presumably, will soon be sporting the ubiquitous Google ads (for competitors?) that we all know so well and love.

    What am I missing here? Help me out!

  • http://www.wotthetech.com/ Suroor Wijdan

    awesome article, this helped me in understanding what is direct connect. I already did all the required steps for my blog page, hope to get direct connect soon!