• http://www.webfadds.com Scott Frangos

    Hi Scott -

    Great post and Heuristic — I blogged about it and linked to it here: http://www.webfadds.com/2011/01/connection-cycle-marketing-the-rule-of-fours/

    I think the only thing I would add is a focus on the quality of leads delivered to the sales team from a site, and a feedback loop from sales back to the MarCom web development team. I see so much promise for that in all sized organizations, but so often this vital feedback loop is a missed opportunity.

    - Scott

  • http://www.closed-loop-marketing.com Sandra Niehaus

    Awesome article and diagram, Scott! Love how your mind works.