Apr 17, 2007 at 2:03pm ET by Barry Schwartz
The adCenter blog announced that they have made improvements to the ranking algorithm to take into account several quality factors. The factors include:
Earlier this morning, I reported at the Search Engine Roundtable that there were a number of reports in a noticeable drop in traffic from adCenter. I suspect this is the reason for the drop, but Microsoft said this “is not a radical change.”
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I believe MSN made this change largely to counter search arbitragers, who had previously found safe haven in Ad Center. We’ve seen arbitrager activity on our MSN campaigns drop off substantially in the last few days.
“I believe MSN made this change largely to counter search arbitragers”
If that was the goal I think they failed, in a big way. Paid results from adCenter on msn/live are absolutely horrible at the moment.