• http://www.tenscores.com chris.thunder

    Hi Matt,

    If I understand correctly, the factors that influence the different quality scores for Adcenter are:
    1) KW Relevance = CTR
    2) LP Relevance = Keywords in LP
    3) LP User Exp = CVR + ?

    I’d like to know if the above 3 is accurate. I’d also like to understand what they take into account when estimating landing page user experience. Are they using bounce rates, time on site or is it just conversion rates? If you could take a few minutes to enlighten me, that would be great.

    Chris Thunder